Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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Twitter’s Acquisition of Magic Pony Technology in the Race for AI
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National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model
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Starbucks China: Facing Luckin, The Local Disruptor
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Battling Dirty Toilets: Singapore’s Final Frontiers
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Red Flags Accounting Fraud Game
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Sun Ray Scheme: Building Leadership Capabilities in the Social Service Sector
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Artepharm: Commercialising the Malaria Cure in Africa
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Encompass: Creating Innovation in Broadcast, Everyday
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ARM Holdings: IP Licensing to Internet of Things
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Asia Alpha Management (A) & (B): Tackling a Volatile Market
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Accountant-General’s Department: Empowering Public Sector Finance through Data Analytics in Singapore
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Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest
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Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?
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Grab: Building A Leading O2O Technology Company in Southeast Asia
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Singapore Management University: Marketing A Master of Business Administration Programme
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Maybank: Organisational Transformation Through Human Resources
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