Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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Music Securities: Making an Impact through Crowdfunding
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Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge
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Kobe Influencer Marketing: Building Brand Awareness via Social Media
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Bettr Barista: A Shot at Better Lives
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Stark Resorts: Taking Care of What’s “Bugging” Your Guests
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Globe Telecom: Redefining Telecommunication in the Philippines
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Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia
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Twitter’s Acquisition of Magic Pony Technology in the Race for AI
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National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model
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Starbucks China: Facing Luckin, The Local Disruptor
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Battling Dirty Toilets: Singapore’s Final Frontiers
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Sun Ray Scheme: Building Leadership Capabilities in the Social Service Sector
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Artepharm: Commercialising the Malaria Cure in Africa
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Encompass: Creating Innovation in Broadcast, Everyday
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ARM Holdings: IP Licensing to Internet of Things
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Asia Alpha Management (A) & (B): Tackling a Volatile Market
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