Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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Developing an Innovative Retail Concept to Showcase the Smart Home of the Future
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Nium: Leveraging Fintech to Disrupt Cross-Border Remittance Services
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KYY: Storage Assignment in a Unit-Load Warehouse
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Moss & Associates: Accounting for Qualitative Financial Fraud Using Data Mining
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Amazon: Facing Low Customer Satisfaction in Singapore
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Music Securities: Making an Impact through Crowdfunding
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Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge
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Kobe Influencer Marketing: Building Brand Awareness via Social Media
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Bettr Barista: A Shot at Better Lives
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Stark Resorts: Taking Care of What’s “Bugging” Your Guests
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Globe Telecom: Redefining Telecommunication in the Philippines
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Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia
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Twitter’s Acquisition of Magic Pony Technology in the Race for AI
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National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model
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Starbucks China: Facing Luckin, The Local Disruptor
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Battling Dirty Toilets: Singapore’s Final Frontiers
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