Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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From Franchisee to Startup: The Birth of LiHO Bubble Tea
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Growing Mapletree: Singapore’s Real Estate Finance Company
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Too Long for Comfort: Tackling Consultation Wait Time at a Hospital Emergency Department
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Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore
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Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?
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Where Next? Identifying New Supermarket Locations for the Dairy Farm Group
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Women@Work
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Iuiga’s Challenge: Is Omni-channel worth it?
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Smile Again! Applying Design Thinking to Improve the Dental Patient’s Experience
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Century Galaxy Group: The Price of Compassion
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Innovate or Dye: How Matex International Innovates for Sustainability
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The Healthcare Analytics Landscape in Singapore: Evolving to Deliver Better Care
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Technical Note: What is Marketing?
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From Crowdfunding to Digital Banking: The Evolution of Funding Societies
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PropertyGuru: Driving AI Powered Real Estate
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United We Thrive: How The Guardian Media Group Returned to the Black
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