Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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The Healthcare Analytics Landscape in Singapore: Evolving to Deliver Better Care
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Technical Note: What is Marketing?
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From Crowdfunding to Digital Banking: The Evolution of Funding Societies
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PropertyGuru: Driving AI Powered Real Estate
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United We Thrive: How The Guardian Media Group Returned to the Black
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Emerging Hope Lanka: Empowering Rural Women in Sri Lanka
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Carlos Ghosn: The Rise and Fall of An Automobile Legend (A) and (B)
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DBS: Digital Transformation to Best Bank in the World
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Vodien Internet Solutions: From Building Websites to Powering the Digital Back-end of Business
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Funding Societies: Using Fintech to Support Small Businesses in Singapore
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Semicon India: Demystifying Workforce Analytics (A) and (B)
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Anu at Tech-edu (Parts A, B & C)
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Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community
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Vinschool: The Triumphs and Challenges of Scaling Vingroup’s Not-For-Profit School
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Ant Financial: The Road to Financial Inclusion in China through QR Codes and Technology-as-a-Service
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FWD: Customer-Centric Marketing in Online Insurance
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