Centre for Case Learning Excellence
Roast & Reward: An AI Reinforcement Learning Simulation Game
Roast & Reward: An AI Reinforcement Learning Simulation Game
By:
Smitha Rao M. S.
, Arnold Sachith A. Hans
, Sandeep R. Chandukala
, Cheah Sin Mei
Discipline:
General Management
Description
Stepping into the role of a coffee shop owner, the player makes a simple yet critical pricing decision to maximise the shop’s rewards. Each day begins with this question: What should the price of a cup of coffee be today?
Bear in mind that demand for coffee shifts with changing conditions, such as the weather (sunny, cloudy, or rainy), nearby events that drive foot traffic, whether a competitor’s shop is open, and the competitor’s price. Setting a price too low may reduce profits and deplete inventory quickly, whereas setting it too high may turn customers away and lead to excess stock.
As the week unfolds, the player learns through trial and error by gathering feedback on the number of cups of coffee sold, revenue, and profit. Unsold inventory at the end of the week also incurs a penalty. Therefore, the challenge lies in balancing sales to minimise wastage while avoiding an early sellout in the week.
The game begins with a one-week orientation, followed by the actual 21-day simulation. At the end, the player’s performance is compared with that of reinforcement learning (RL) and machine learning (ML) agents running in the background. Success in this game comes from observing patterns, experimenting with prices, reflecting on the outcomes of daily decisions, and learning which price strategy/policy works under different conditions.
This single-player game is designed as an experiential introduction to RL. Students will learn to explain key RL concepts, how RL learns through repeated interaction with its environment, and differentiate RL from other types of ML. By the end of the game, they will be able to explain why context matters when making decisions and differentiate between exploration and exploitation in refining a strategy. They will also learn how rewards and penalties provide feedback that shapes future behaviour.
Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email ccxshop@smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.
Download information
SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-26-0007TN)
· Teaching Supplement (SMU-26-0007TS)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· The Case (SMU-26-0007)
· Teaching Note (SMU-26-0007)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
· The Case (SMU-26-0007)
· Teaching Note (SMU-26-0007)
Industry
Beverage industryTemporal Coverage
2026Year Completed
2026Education Level
ExecutivePostgraduate
Undergraduate
Data Source
Field ResearchGeographic Coverage
Middle EastPublished Date
Price
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