GoWork: Regional Expansion or Strategic Exit For Indonesia’s Coworking Space Provider?

The case details a strategic pivot point for GoWork, an Indonesian coworking startup that has achieved profitability in a consolidating market but is facing a major decision: defend its hard-won profitability in Indonesia (‘Safe Path’) or expand regionally by leveraging on its proprietary tech platform (‘Risky Path’).

The case will teach students how to overcome ‘analysis paralysis’ in choosing between two apparently equally valid strategy options. Students will also learn to break down strategy decisions into smaller, quantifiable actions that prove or disprove a strategy’s viability. In addition, students will be exposed to typical financial numbers relating to the coworking industry.

The key learning objectives of the case involve the shift from understanding operational survival to mastering strategic decision-making under time pressure, as well as appreciating the importance of establishing financial viability before undertaking a strategic pivot.

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· Case (SMU-26-0009)

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· Case (SMU-26-0009)

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