Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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Generations at TCS: Ever Changing Workforce
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The Gold Misses in South Korea: Icons in Marketing to Gangnam
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Jayaashree Industries: Revolutionising Sanitary Pad Use in India
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United Breweries Limited: Kingfisher Beer's Social Media Marketing Machine
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Tiger Airways Australia: Mayday! Mayday! A Lesson in Crisis Management
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Audi Fashion Festival: Building a Brand with Singapore
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City Developments Limited: A Journey in Sustainable Business Development
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The Birth of Dunia
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Rising from the Ashes: Satyam’s Story
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Made in India: Cisco Reroutes Innovation
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Mysore Sandals Millennium: The Launch of India’s Most Expensive Soap
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GVK EMRI: Social Entrepreneurship and Innovation in Emergency Medical Response
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Novartis Loses Patent Battle In India: Time to Realign the Business Model to Emerging Markets?
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Jungle Beer: An Entrepreneur’s Journey
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Brewing the Perfect Blend: Starbucks Enters India
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Sentosa: Asia’s Favourite Playground
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