Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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DBS Bank: Championing Change
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Minh Long I Porcelain Co. Ltd.
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Communication at Microsoft Services Asia
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Crisis Management at Goldman Sachs: Whistle-Blower or Disgruntled Employee?
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Viki: By the Fans, for the Fans
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TATA Salt - What to Do When a Flanker Brand Grows Up?
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NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence
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The Oreo in China: Time to Get it Right or to Get Out
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TATA Chemicals Brand Consolidation: Power of One?
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The Fukushima Nuclear Disaster: Leadership in Crisis
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The Fukushima Nuclear Disaster: Causes, Consequences and Implications
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A Mindfulness Training Program at If Insurance
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Lipton Tea in Turkey: Infusing a Real Flavour of Sustainability
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‘Udaan’: Tata Salt’s Endeavour to Grow Market Leadership
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Trusting “Gangbangers” in War and Peace
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Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum
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