Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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Sub-K Impact Solutions: Reaching Unbanked Consumers in India Digitally
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Ento Industries: Developing Sustainable Solutions for Food Waste Management Using Black Soldier Flies
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Visa, Mastercard, and UPI: The Competition for Payments in India
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PHS Hairscience: Enhancing Holistic Haircare in Singapore
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Timperio Experiments With Generative AI In Advertising: New Frontiers In Creative Campaigns
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When a Dream Job Turns Sour (A) and (B)
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iFAST: Building a Global Financial Ecosystem
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The Mae Fah Luang Foundation under Royal Patronage: Uplifting the Doi Tung People in Thailand through the Specialty Coffee Business
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Vendor Woes: How a Perfect Storm Marred CrowdStrike’s Reputation
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Pyxis: Powering a Sustainable Maritime Future with Electric Vessels
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Nike’s Consumer Direct Offense Strategy: A Hit Or A Miss?
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B-Quik In The Fast Lane: Building A Customer Service Brand In Thailand’s Automobile Industry
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Investigating Roemer’s Law: Would Increased Hospital Capacity Drive Higher Utilisation?
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KFC in Vietnam: American Fried Chicken Meets Asian Rice Bowl
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Battling Hawkers’ and Consumers’ Resistance to Change: The Course of Digitalisation Never Did Run Smooth
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Blasting a New Trail: How a Bold Start-Up Revolutionised Outsourcing in China, Home of the World’s Largest Mining Industry
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