Collection: Cases
Case studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.
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DMK: Rebranding a Footwear Brand to Connect with Millennials and Gen Z
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The Sustainability Sweet Spot at Jiu Zhen Nan Taiwan Pastry
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Malaysia Airlines: Culture Transformation While Flying Through Turbulence
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Furthering Sustainability at Singapore Management University: A Blueprint for Blue Skies
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Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group
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The Lithium Ion Battery: From Industry to Diverse Ecosystems
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To Build or Not to Build: The Real Estate Dilemma and the Rapid Rise of China’s Cold Chain Industry
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Clean Ganga Project: Using a PPP Model to Rejuvenate the River
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An Uncommon Alliance: Unilever’s ‘The Vegetarian Butcher’ Meets Singapore’s ‘The Social Kitchen’
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Growing on YouTube: Eric Kim’s Story
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REA Data Model in Designing Information Systems: A Simulation Case
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Evie.ai: Charting the Career of an AI Personal Assistant
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Riding the Decarbonisation Wave: BHP and its LNG-Fuelled Vessels
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Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise
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Better Decision-Making Through Mindfulness-Based Strategic Awareness Training
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Ant Fortune: Providing Universal Wealth Management Services in China
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