{"title":"Cases","description":"\u003cp\u003e\u003cstrong\u003eCase studies written by CCX's case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CCX cases with privileged first-hand information that comes directly from organisations.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"way-smarter-valuair-in-the-budget-airline-industry","title":"“Way Smarter”: Valuair In The Budget Airline Industry","description":"\u003cblockquote\u003e\n\u003ch5\u003eThis case won the \u003ca href=\"https:\/\/www.emeraldgrouppublishing.com\/archived\/research\/awards\/smu_case.htm\"\u003eEmerald and SMU Case Competition 2013\u003c\/a\u003e.\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eIn 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to expand in order to remain competitive. However, for this to happen, the company requires additional access to capital. The CEO, Sim Kay Wee, begins pitching the company as a smart, low-risk investment. Is Sim right, given Valuair’s competitive position and the nascent market environment in which it operates?\u003c\/p\u003e\n\u003cp\u003eThrough this case, students will be able to apply strategic frameworks to develop an understanding of Valuair’s market position, and use this understanding to propose alternate investment decisions. Inspection copies and teaching notes are available for university faculty.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo receive an inspection copy and teaching note, please email \u003ca href=\"\/\/cmp.smu.edu.sg\/cmpshop%40smu.edu.sg\"\u003e\u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-13-BATCH%20%5BPDF-Pic%5D\/SMU-13-0010%20%5BVALUAIR%5D\/SMU-13-0010%20Valuair.pdf\"\u003eThe Case (SMU-13-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-13-BATCH%20%5BPDF-Pic%5D\/SMU-13-0010%20%5BVALUAIR%5D\/SMU-13-0010TN%20Valuair.pdf\"\u003eTeaching Note (SMU-13-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=118852\"\u003eThe Case (SMU-13-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=118853\"\u003eTeaching Note (SMU-13-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU362-PDF-ENG?Ntt=%E2%80%9CWay%20Smarter%E2%80%9D%3A%20\"\u003eThe Case (SMU-13-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU363-PDF-ENG?Ntt=%E2%80%9CWay%20Smarter%E2%80%9D%3A%20\"\u003eTeaching Note (SMU-13-0010TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":46094168789,"sku":"SMU-13-0010","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Valuair.jpeg?v=1499150408"},{"product_id":"matrix-cellular-tapping-into-innovation-to-disrupt-a-regulated-and-saturated-market","title":"Matrix Cellular: Tapping into Innovation to Disrupt a Regulated and Saturated Market","description":"\u003cp\u003eSet in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the Risk Management Committee of the company, Gagan Dugal, identified the potential demand for international SIM cards in the Indian outbound travel market that was set to boom on the back of globalisation.\u003c\/p\u003e\n\u003cp\u003eMCIS bought international minutes in bulk from Mobile Service Providers (MSPs) in destination countries and retailed them through SIM cards to outbound Indian travellers. The service was an instant hit among elite travellers. Matrix, exploiting its pioneer advantage, began to strategically build its capabilities in the areas of sourcing, marketing, distribution and servicing, and expanded its product portfolio. Thus, from being a retailer of hardware and accessories, Matrix quickly evolved into a Mobile Virtual Network Operator (MVNO), trading and retailing talktime and data.\u003c\/p\u003e\n\u003cp\u003eFrom 2010 onwards, Matrix started facing intense competition from new market entrants and mainstream MSPs. Additionally, events that affected the outbound travel industry also impacted Matrix. Realising its twin identity as a telecom and travel company, Matrix launched additional services – forex cards, travel insurance and VAT recovery. While the services did not significantly contribute to the revenue of the company, they did add to the attractiveness of the company’s competitive advantage.\u003c\/p\u003e\n\u003cp\u003eAmidst intensified competition and faltering revenue, Dugal and his team had to tap into their core resources to innovatively disrupt the market yet again, but how?\u003c\/p\u003e\n\u003cp\u003eThrough this case, the participants will have an opportunity to learn about enterprise growth through the perspectives of portfolio option management, blue ocean strategy and innovation and risk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003ealex.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0007%20%5BMatrix%5D\/SMU-17-0007%20%5BMatrix%5D.pdf\"\u003eThe Case (SMU-17-0007)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0007%20%5BMatrix%5D\/SMU-17-0007%20%5BMatrix%20TN%5D.pdf\"\u003eTeaching Note (SMU-17-0007TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149314\"\u003eThe Case (SMU-17-0007)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149315\"\u003eTeaching Note (SMU-17-0007TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU128-PDF-ENG?Ntt=Matrix%20Cellular%3A\"\u003e·       The Case (SMU-17-0007)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU129-PDF-ENG?Ntt=Matrix%20Cellular%3A\"\u003e·       Teaching Note (SMU-17-0007TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55026820949,"sku":"SMU-17-0007","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock-687128258_matrix.jpg?v=1508831179"},{"product_id":"cardpe-assessing-the-market-potential-in-a-dynamic-payments-ecosystem-in-india","title":"Cardpe: Assessing the Market Potential in a Dynamic Payments Ecosystem in India","description":"\u003cp\u003eSet in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld integrated unit - that processed credit\/debit card payments.\u003c\/p\u003e\n\u003cp\u003eCash was a predominant medium of transaction in the country but the government was accelerating digitalisation and promoting measures to move towards a less-cash economy. Measures were underway to bring the largely unbanked public into banking network. Correspondingly, debit and credit card issuance was also growing. However, the availability of point-of-sale (POS) devices that could process credit\/debit card payments was inadequate and remained concentrated among large merchants in cities. Due to this shortfall, the use of cards for payments remained low.\u003c\/p\u003e\n\u003cp\u003eCardpe intended to target the merchants in the Tier II and Tier III cities, which were largely ignored by the acquiring banks, aggregators and the electronic wallet companies. Mehta had to assess the market potential for mPOS in the increasingly crowded market and to evaluate the odds stacked against Cardpe in the target market and as he re-examines Carpe’s go-to-market strategy.\u003c\/p\u003e\n\u003cp\u003eThis case offers an opportunity to learn about the innovation adoption model and the challenges involved in altering market behaviour; and devising marketing strategy to overcome barriers involved in product adoption. The case would also help students to understand how to apply and integrate market data and information on evolving scenarios to estimate the market size for a product\/service.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0010%20%5BCardpe%5D\/SMU-17-0010%20%5BCardpe%5D.pdf\"\u003eThe Case (SMU-17-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0010%20%5BCardpe%5D\/SMU-17-0010%20%5BCardpe%20TN%5D.pdf\"\u003eTeaching Note (SMU-17-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149311\"\u003eThe Case (SMU-17-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149312\"\u003eTeaching Note (SMU-17-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU162-PDF-ENG?Ntt=Cardpe%3A\"\u003e·       The Case (SMU-17-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU163-PDF-ENG?Ntt=Cardpe%3A\"\u003e·       Teaching Note (SMU-17-0010TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55069779221,"sku":"SMU-17-0010","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock-850190628_cardpe.jpg?v=1508904763"},{"product_id":"rahzi-s-dilemma-decision-making-at-samudera-pharma-corporation-a-b-and-c","title":"Rahzi’s Dilemma: Decision-Making at Samudera Pharma Corporation - (A), (B) And (C)","description":"\u003cp\u003eThis is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia’s largest manufacturer and distributor of generic pharmaceuticals. SPC had earlier that year entered into an agreement with Braxton Biotech Corporation (Braxton) in India, to distribute Epogex, a drug used for the treatment of anaemia. The regulators at the Ministry of Health gave a conditional registration that Epogex could be sold in the country, but only to the private sector, until SPC conducted a clinical study to monitor the safety and adequacy of the drug. Rahzi was tasked to manage the clinical study.\u003c\/p\u003e\n\u003cp\u003eWhen the Epogex shipment arrived, temperature readings showed that it had been frozen. Epogex’s product leaflet very clearly stated that the product should be discarded if frozen. However, when Rahzi recommended throwing away the supply, he faced great resistance from both his colleagues and superiors at SPC, and Braxton. Braxton provided data from a quality assurance study it had conducted in 2012, which concluded that the product remained stable despite the temperature excursions. Rahzi now had to make a decision whether to commercially sell the once-frozen shipment of Epogex, which would not be used in the clinical study.\u003c\/p\u003e\n\u003cp\u003eCase B sees Rahzi sending an email to all the key decision makers at SPC, stating his concerns about selling the frozen shipment stock to the public, and strongly recommending that it be destroyed. However, he is once again pressured to approve the frozen batch of Epogex for commercial sale.\u003c\/p\u003e\n\u003cp\u003eIn Case C, Rahzi speaks to his boss, Alia Iman, again to support him in destroying the stock. Alia agrees and convinces her boss, Bobby Suharto, to do so. Unhappy about how the incident was managed, Rahzi quits SPC shortly thereafter.\u003c\/p\u003e\n\u003cp\u003eThrough this case, the participants will have an opportunity to understand the root causes of value-based conflicts at the workplace, and learn different perspectives and approaches to expressing one’s values during organisational decision-making. They would also learn key processes and tactics which can guide decision-making that implicates values conflicts and ethics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0015%20%5BEthical%20Decision%5D\/SMU-17-0015%20%5BEthical%20Decision%5D.pdf\"\u003eThe Case (SMU-17-0015A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0015%20%5BEthical%20Decision%5D\/SMU-17-0015%20%5BEthical%20Decision%20B%5D.pdf\"\u003eThe Case (SMU-17-0015B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0015%20%5BEthical%20Decision%5D\/SMU-17-0015%20%5BEthical%20Decision%20C%5D.pdf\"\u003eThe Case (SMU-17-0015C)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0015%20%5BEthical%20Decision%5D\/SMU-17-0015TN%20%5BEthical%20Decision%20TN%5D.pdf\"\u003eTeaching Note (SMU-17-0015TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149316\"\u003eThe Case (SMU-17-0015A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149318\"\u003eThe Case (SMU-17-0015B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149320\"\u003eThe Case (SMU-17-0015C)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=149321\"\u003eTeaching Note (SMU-17-0015TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU312-PDF-ENG?Ntt=Rahzi%E2%80%99s%20Dilemma%3A\"\u003e·       The Case (SMU-17-0015A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU313-PDF-ENG?Ntt=Rahzi%E2%80%99s%20Dilemma%3A\"\u003e·       The Case (SMU-17-0015B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU314-PDF-ENG?Ntt=Rahzi%E2%80%99s%20Dilemma%3A\"\u003e·       The Case (SMU-17-0015C)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU315-PDF-ENG?Ntt=Rahzi%E2%80%99s%20Dilemma%3A\"\u003e·       Teaching Note (SMU-17-0015TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55074045973,"sku":"SMU-17-0015","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock-531557924_vials.jpg?v=1508914201"},{"product_id":"asia-genomics-making-genetic-testing-a-way-of-life-part-a-and-part-b","title":"Asia Genomics: Making Genetic Testing a Way Of Life - Part (A) and Part (B)","description":"\u003cp\u003eCases (A) and part (B) can be used as a pair to discuss two different business models for the same business.\u003c\/p\u003e\n\u003cp\u003eThe first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim of providing safe, accurate and timely genetic testing for people with regard to commonly occurring cancer, and foetal health conditions. The technology it used was brought over from the US. The tests were simple to administer, client samples were securely handled, and generated reports that would include recommendations for clients and their doctors on next steps after diagnosis.\u003c\/p\u003e\n\u003cp\u003ePart B of the case is about Imagene Labs, which was created in 2016 as a new sister entity under Asia Genomics Holdings to provide genetic testing for wellness in fitness, nutrition and skin. It operated independently from the Asia Genomics business that carried out genetic testing for cancer. The recommendations for clients would come with customised nutritional supplements or facial serums to target their specific genetic conditions. Clients who had tried the product were generally pleased with the depth of the report findings and the results of the customised products. Imagene Labs had been seeing relatively quick uptake of their products and interest in the consumer market.\u003c\/p\u003e\n\u003cp\u003eAlthough Asia Genomics and imagene Labs had clear value propositions to offer their target markets, marketing was still the biggest challenge. Beyond that, both businesses had to plan a strategy for the development of their respective future business models.\u003c\/p\u003e\n\u003cp\u003eThis case targets participants who are interested in understanding the organisational capabilities for implementing a business model in the healthcare industry. Participants can use the business model canvas to understand the integral components of a business model, and to innovate an existing business model.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013%20%5BAsia%20Genomics%20A%5D.pdf\"\u003eThe Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013%20%5BAsia%20Genomics%20B%5D.pdf\"\u003eThe Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013TN%20%5BAsia%20Genomics%20TN%5D.pdf\"\u003eTeaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147320\"\u003eThe Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/www.thecasecentre.org\/main\/products\/view?id=153258\"\u003eThe Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147321\"\u003eTeaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU164-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· The Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU165-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· The Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU166-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· Teaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013%20%5BAsia%20Genomics%20A%5D.pdf\"\u003eThe Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013%20%5BAsia%20Genomics%20B%5D.pdf\"\u003eThe Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0013%20%5BAsia%20Genomics%5D\/SMU-17-0013TN%20%5BAsia%20Genomics%20TN%5D.pdf\"\u003eTeaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147320\"\u003eThe Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/www.thecasecentre.org\/main\/products\/view?id=153258\"\u003eThe Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147321\"\u003eTeaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU164-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· The Case (SMU-17-0013A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU165-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· The Case (SMU-17-0013B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU166-PDF-ENG?Ntt=Asia%20Genomics%3A%20\"\u003e· Teaching Note (SMU-17-0013TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55074403349,"sku":"SMU-17-0013","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock-135707831.jpg?v=1508914835"},{"product_id":"inet-overcoming-a-legacy-web-portal-at-singapore-management-university","title":"iNET: Overcoming a Legacy Web Portal at Singapore Management University","description":"\u003cp\u003eIn 2014, Singapore Management University (SMU) undertook the reworking of its ten-year-old legacy intranet web portal eWise, and successfully replaced it with the new intranet, iNet. At lower maintenance costs than eWise, iNet offered modern design, easy consolidation and renewal of content, better integrated core operational functions, vastly improved user interface, and opportunities to collaborate.\u003c\/p\u003e\n\u003cp\u003eThe case presents an overview of the journey of this transformation at SMU, discussing the key challenges faced by Goh and his team in terms of choice of technology, skills required, resources management and change management, including cultural issues and resistance to change. It discusses the development process and the decisions taken regarding the technical platform, implementation approach, features incorporated, and the taxonomy and topology of the website.\u003c\/p\u003e\n\u003cp\u003eGiven the sheer size of the organisation and its information and legacy structure, iNet was undoubtedly an achievement. Yet, issues remained: How to accelerate iNet’s low adoption rate amongst users? Should the portal be expanded to unify the whole of SMU through a single integrated web portal? Would that bring in synergies across the university or would the different departments continue to operate in silos? What would be the right time for upgrading the intranet portal to ensure future readiness and scalability of the overall IT solution?\u003c\/p\u003e\n\u003cp\u003eThis case is appropriate for undergraduate or post-graduate information system courses. It will provide students an understanding of an enterprise web solution (intranet, extranet or internet-facing all-encompasses web portal) and its role in driving connectivity, streamlining processes and enabling synergies in an organisation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0008%20[iNet]\/SMU-17-0008%20[iNet].pdf\"\u003eThe Case (SMU-17-0008)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0008%20[iNet]\/SMU-17-0008TN%20[iNet%20TN].pdf\"\u003eTeaching Note (SMU-17-0008TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147318\"\u003eThe Case (SMU-17-0008)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147319\"\u003eTeaching Note (SMU-17-0008TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU318-PDF-ENG?Ntt=iNET%3A%20Overcoming%20a%20Legacy%20Web%20Portal%20at%20Singapore%20Management%20University\"\u003eThe Case (SMU-17-0008)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU319-PDF-ENG?Ntt=iNET%3A%20Overcoming%20a%20Legacy%20Web%20Portal%20at%20Singapore%20Management%20University\"\u003eTeaching Note (SMU-17-0008TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55074579349,"sku":"SMU-17-0008","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/web_iStock-186408823.jpg?v=1508915151"},{"product_id":"glc-delivery-through-shared-responsibility","title":"GLC: Delivery Through Shared Responsibility","description":"\u003cp\u003eAndy Smith is the Transport Excellence Manager (Asia-Pacific) at GLC, a leading global logistics services company. In April 2016, GLC inaugurated the GLC Hub in Singapore, which is expected to boost cargo volume in Asia-Pacific. However, Smith faces issues further down the supply chain due to problems with road freight vendors.\u003c\/p\u003e\n\u003cp\u003eGLC utilises a hub-and-spoke method to transport cargo. Last mile deliveries are typically outsourced to small local transportation providers in the Asia-Pacific region who would complete the delivery by road. These vendors are usually small companies with only a few vehicles. They do not always make the best decisions about their operations, (e.g., deciding the type and combination of vehicles to be used in the fleet), or the type of resources (such as fuel, equipment on board) to be used. This inefficiency results in vendor bankruptcies and subsequent disruptions to GLC’s delivery obligations.\u003c\/p\u003e\n\u003cp\u003eSmith wanted to devise a long-term solution to help his vendors manage their operations. He decided it would be best to help address their business needs and enable the vendors to make better managerial decisions. He started collating data in an Excel spreadsheet, but it soon became apparent that the spreadsheet was not ideal. He then considered other solutions such as developing a common platform, using Software-as-a-Service (SaaS) visual analytics online tools or creating a customised application. He wanted a tool that would ideally allow vendors to analyse their financial health over a period of time, and perform scenario analysis to aid their decision-making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0012%20[GLC]\/SMU-17-0012%20[GLC].pdf\"\u003eThe Case (SMU-17-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0012%20[GLC]\/SMU-17-0012TN%20[GLC].pdf\"\u003eTeaching Note (SMU-17-0012TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147316\"\u003eThe Case (SMU-17-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147317\"\u003eTeaching Note (SMU-17-0012TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU431-PDF-ENG?Ntt=GLC%3A%20Delivery%20Through%20Shared%20Responsibility\"\u003eThe Case (SMU-17-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU432-PDF-ENG?Ntt=GLC%3A%20Delivery%20Through%20Shared%20Responsibility\"\u003eTeaching Note (SMU-17-0012TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55074679893,"sku":"SMU-17-0012","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-538465356.jpg?v=1508915359"},{"product_id":"co-founders-of-the-north-a-strategy-simulation-game","title":"Co-Founders Of The North: A Strategy Simulation Game","description":"\u003cp\u003eCo-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources and allegiances while contending against each other’s hidden agendas. Collaboration is essential to winning, yet only a single player will ultimately win.\u003c\/p\u003e\n\u003cp\u003eA player must accumulate the most allegiance points to win. This is accomplished by constructing buildings on available slots, or by paying to demolish a building and constructing over it. Each building generates a different number of points for different allegiances and costs a certain amount of gold to construct. Players receive additional income (i.e., gold) each turn from completed buildings.\u003c\/p\u003e\n\u003cp\u003eA player will often not have enough gold to construct a building on their own. In these situations, a player may instead invest a partial amount, allowing other players to invest in completing the building. When this happens, players receive an income proportional to their respective investment.\u003c\/p\u003e\n\u003cp\u003ePlayers are thus confronted with a dynamic environment that will affect their strategic choices, such as when to cooperate and when to go it alone. At the end, there can only be one Ruler of the North!\u003cbr\u003e\u003cbr\u003eThe key learning objectives include understanding the nature of strategic decision-making in the face of a changing competitive environment with VUCA characteristics (volatility, uncertainty, complexity and ambiguity), and the trade-offs inherent in decision-making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0004%20[Simulation%20CoFon]\/SMU-17-0004%20[Simulation%20CoFon].pdf\"\u003eThe Case (SMU-17-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0004%20[Simulation%20CoFon]\/SMU-17-0004TN%20[Simulation%20CoFon].pdf\"\u003eTeaching Note (SMU-17-0004TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147314\"\u003eThe Case (SMU-17-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147315\"\u003eTeaching Note (SMU-17-0004TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU320-PDF-ENG?Ntt=Co-Founders%20Of%20The%20North\"\u003e·       The Case (SMU-17-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU321-PDF-ENG?Ntt=Co-Founders%20Of%20The%20North\"\u003e·       Teaching Note (SMU-17-0004TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55074821461,"sku":"SMU-17-0004","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-508653359.jpg?v=1508915611"},{"product_id":"pyra-delighting-millennials-with-beauty-in-a-subscription-box","title":"Pyra: Delighting Millennials with Beauty in a Subscription Box","description":"\u003cp\u003eThe case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box services personalises the selection of products delivered, by closely matching products with customers’ preferences. The company, in essence, becomes a personal shopping assistant for the customer. Pyra falls squarely in this last category.\u003c\/p\u003e\n\u003cp\u003ePyra relies on data analytics and proprietary algorithms to personalise its selection of products. Given that customer data is central to the operation of the business, a platform that provides ease and convenience to customers in the provision of their feedback and preferences is paramount. Pyra developed a mobile app for this very purpose. The fact that its target segments are millennials and centennials, consumers who are tech savvy and always connected, makes this a sensible move. The app also makes it easy for customers to share the curated boxes they received on social media.\u003c\/p\u003e\n\u003cp\u003ePyra was launched in early 2013 and has had reasonable success in its first year of operations, with double-digit month-on-month growth in customer base. There are nagging doubts, however, about whether the business will continue to be viable in the longer term. For one thing, retention of customers might prove to be a challenge, as customers’ interest in accessing novel products could wane with time. In addition, with the entry of direct competition becoming an imminent event, there are looming questions about the sustainability of Pyra’s competitive advantage.\u003c\/p\u003e\n\u003cp\u003eThe case thus provides students an opportunity to analyse the long-term viability of the business model in its current form and recommend what Pyra should do to develop a sustainable competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0011%20[Pyra]\/SMU-17-0011%20[Pyra].pdf\"\u003eThe Case (SMU-17-0011)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0011%20[Pyra]\/SMU-17-0011%20[Pyra%20TN].pdf\"\u003eTeaching Note (SMU-17-0011TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147302\"\u003eThe Case (SMU-17-0011)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147303\"\u003eTeaching Note (SMU-17-0011TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU316-PDF-ENG?Ntt=\"\u003e·       The Case (SMU-17-0011)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU317-PDF-ENG?Ntt=\"\u003e·       Teaching Note (SMU-17-0011TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":55075012245,"sku":"SMU-17-0011","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Pyra_iStock-628348286.jpg?v=1508915947"},{"product_id":"metallurgic-technologies-improving-productivity","title":"Metallurgic Technologies: Improving Productivity","description":"\u003cp\u003eIn January 2014, Clarence Tan, CEO of Metallurgic Technologies (Metatech), an equipment manufacturer for upstream oil and gas companies, faced a challenging situation. Tan had won a contract to manufacture internal valve kits for a major customer assembling wellhead components. These valve kits acted as taps for the wellhead, and were important in controlling the flow of oil.\u003c\/p\u003e\n\u003cp\u003eHowever, Tan was worried about breaking even on his latest contract. Since he had entered the bid, raw material costs had gone up. Manpower costs had also been on an upward trend for many years. Metatech’s business environment was high mix and low volume, which meant that contracts were typically for small quantities. In order to survive the industry’s intense competition, the company had to take on multiple contracts for different parts simultaneously. Metatech’s production processes were highly automated and each machine could be adapted for various uses.\u003c\/p\u003e\n\u003cp\u003eTan had 12 months to fulfil the order. The manufacture of valve kits involved four steps comprising cutting, drilling, machining and degreasing. He wanted to review the current status of the machine shop process and further improve productivity.\u003c\/p\u003e\n\u003cp\u003eThrough this case, the participants will have an opportunity to learn about the competitive nature of the oil and gas services industry. This case would help participants identity process bottlenecks and determine efficient batch sizes to minimize costs.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0009%20[Metatech]\/SMU-17-0009%20[Metatech].pdf\"\u003eThe Case (SMU-17-0009)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0009%20[Metatech]\/SMU-17-0009TN%20[Metatech].pdf\"\u003eTeaching Note (SMU-17-0009TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147300\"\u003eThe Case (SMU-17-0009)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=147301\"\u003eTeaching Note (SMU-17-0009TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2517752709159,"sku":"SMU-17-0009","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-523184438.jpg?v=1508989588"},{"product_id":"singapore-reits-low-risk-investments-for-stable-returns-or-are-they","title":"Singapore Reits: Low Risk Investments for Stable Returns, or are they?","description":"\u003cp\u003eSally Tan, an equity analyst with Prospero Asset Management Company (PAMC), is tasked with recommending units of four Singapore REITs (Real Estate Investment Trust) – CapitaLand Mall Trust (CMT), Ascendas REIT (A-REIT), Soilbuild Business Space REIT (Soilbuild REIT), and Parkway Life REIT (P-Life REIT) for three of PAMC’s portfolios:\u003c\/p\u003e\n\u003cp\u003e1. The Prudent Equity Fund that targeted equity investors with a low risk appetite and desired stable, recurring dividend income;\u003c\/p\u003e\n\u003cp\u003e2. The Balanced Equity Fund that targeted equity investors with a moderate risk appetite and expected a combination of dividend income and capital gains; and\u003c\/p\u003e\n\u003cp\u003e3. The Wealth Accumulation Fund that targeted equity investors with a high risk appetite focussing on total returns. These investors were indifferent between dividend income and capital gains and also wanted an exposure to overseas markets.\u003c\/p\u003e\n\u003cp\u003eTo enable unit selection, the case provides information on the operating and financial performance, the unit prices and distributions of the four Singapore REITs, as well as the underlying macroeconomic drivers. As of November 2016, there were over thirty REITs listed on the Singapore Exchange (SGX). Singapore listed REITs have a sector focus i.e. their portfolios consisted almost exclusively of assets from one of the following sub-markets – residential, retail, industrial, office, healthcare and hospitality. The REITs chosen in this case study comprise the largest REITs in the retail (CMT), industrial (A-REIT) and healthcare (P-Life REIT sectors, and an industrial REIT whose operating and financial performance is weak (Soilbuild REIT), to enable the class to get an exposure to retail, industrial and healthcare REITs and distinguish REITs with weaker business and financial profiles from stronger ones.\u003c\/p\u003e\n\u003cp\u003eThe primary learning objective is to familiarise class participants with the economic drivers and risks of REITs investments and the counterparty analysis of their sponsors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20%5BPDF-Pic%5D\/SMU-17-0002%20%5BSG%20REITS%5D\/SMU-17-0002%20%5BSG%20REITS%5D.pdf\"\u003eThe Case (SMU-17-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0002%20[SG%20REITS]\/SMU-17-0002TN%20[SG%20REITS].pdf\"\u003eTeaching Note (SMU-17-0002TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192896\"\u003e·       The Case (SMU-17-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192897\"\u003e·       Teaching Note (SMU-17-0002TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU324-PDF-ENG?Ntt=Singapore%20Reits%3A%20Low%20\"\u003e·       The Case (SMU-17-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU325-PDF-ENG?Ntt=Singapore%20Reits%3A%20Low%20\"\u003e·       Teaching Note (SMU-17-0002TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518430056487,"sku":"SMU-17-0002","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock-178447404_sg_reits_small.jpg?v=1509000233"},{"product_id":"base-of-pyramid-hub-connecting-solutions","title":"Base of Pyramid Hub: Connecting Solutions","description":"\u003cp\u003eThe case describes the decision dilemma faced by an entrepreneur, Jack Sim, whose social initiative aims to establish an innovative platform in Singapore and South Asia to serve the base of the pyramid (BoP), which represents a majority of the population of the world (about 60%) who live in poverty. The primary objectives of Sim’s initiative, BoP Hub, are to provide professional services to social entrepreneurs catering to the BoP market, and help them develop and scale their businesses. Social entrepreneurs who want to address the needs of this segment of the population face a plethora of challenges: most notably, the lack of affordability in the BoP, inadequate access to basic facilities, and the dearth of channels of access to the BoP market. However, in addition to the social objectives, the BoP also has economic incentives, as the potential volume in this segment is huge, and it has aspirations to move into the middle class.\u003c\/p\u003e\n\u003cp\u003eThe challenges faced by Sim in creating a platform to catalyse innovative products and services for the BoP include lack of access to traditional fundraising methods, the need of a common organisational strategy for entrepreneurs serving the BoP leading to multiple services being required by them, and the requirement of a well-understood model for scaling their businesses.\u003c\/p\u003e\n\u003cp\u003eThrough this case, the participants will have an opportunity to learn the concept of organisational strategy in a non-profit organisation and the unique aspects of innovation in a non-profit organisation and the considerations that a non-profit organisation should keep in mind when trying to scale up a project operationally. This case would also be useful in understanding the adoption of best practices in social organisations catering for the BoP sector.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0006%20[BoP%20Hub]\/SMU-17-0006%20[BoP%20Hub].pdf\"\u003eThe Case (SMU-17-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0006%20[BoP%20Hub]\/SMU-17-0006TN%20[BoP%20Hub].pdf\"\u003eTeaching Note (SMU-17-0006TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192898\"\u003e·       The Case (SMU-17-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192899\"\u003e·       Teaching Note (SMU-17-0006TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU274-PDF-ENG?Ntt=Base%20of%20Pyramid%20Hub%3A%20Connecting%20Solutions\"\u003e·       The Case (SMU-17-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU275-PDF-ENG?Ntt=Base%20of%20Pyramid%20Hub%3A%20Connecting%20Solutions\"\u003e·       Teaching Note (SMU-17-0006TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518492020775,"sku":"SMU-17-0006","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-486240307_BoP_Hub.jpg?v=1509001756"},{"product_id":"sisters-in-solidarity-breaking-the-bondage-of-marginalised-women-in-india","title":"Sisters in Solidarity: Breaking the Bondage of Marginalised Women in India","description":"\u003cp\u003eSet in November 2015, the case follows Sisters in Solidarity (SiS), a social enterprise established to emancipate marginalised women in Lucknow, India. SIS was an offshoot of Study Hall Education Foundation (SHEF), a non-profit organisation that promoted feminist pedagogy in the educational establishments under its wings. SHEF also provided high quality education to underprivileged girls from the slum areas through the Prerna Girls School (PGS). The mothers of PGS students, deprived of economic opportunities due to lack of skills and education, suffered in a vicious cycle of poverty, domestic abuse and oppression. Observing the positive outcomes that education and employability brought about in the lives of their daughters, these mothers approached SHEF for help.\u003c\/p\u003e\n\u003cp\u003eShibani Sahni, daughter of SHEF’s founder, spearheaded the establishment of SiS, which aimed to emancipate the women by improving their employability through vocational training. The enterprise had three business units—DiDi’s Foods, DiDi’s Driving and DiDi’s Creations. However, while the food unit of SIS had evolved into a self-sustaining and profitable unit and the driving unit was a cost neutral vertical integration that helped SiS achieve operational efficiency, the creations unit (the crafts and fashions business) was struggling and unprofitable.\u003c\/p\u003e\n\u003cp\u003eSahni had to overhaul the business strategy of DiDi’s Creations and turn the unit around. Resources were stretched; she would have to revisit all the business segments in the portfolio to sustain profitability and growth. More importantly in order to support more beneficiaries, SiS would have to scale up, but Sahni must assess the organisational readiness for this to take place.\u003c\/p\u003e\n\u003cp\u003eThis case offers an opportunity to learn about revenue growth strategies, profitability evaluation and divestment decisions and various expansion strategies available for a social enterprise. The case would also be helpful in understanding the elements of sustainability and scalability essential for social enterprise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0005%20[SIS]\/SMU-17-0005%20[SIS].pdf\"\u003eThe Case (SMU-17-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0005%20[SIS]\/SMU-17-0005TN%20[SIS].pdf\"\u003eTeaching Note (SMU-17-0005TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192900\"\u003e·       The Case (SMU-17-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"http:\/\/casecent.re\/p\/192901\"\u003e·       Teaching Note (SMU-17-0005TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU167-PDF-ENG?Ntt=Sisters%20in%20Solidarity\"\u003e·       The Case (SMU-17-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU168-PDF-ENG?Ntt=Sisters%20in%20Solidarity\"\u003e·       Teaching Note (SMU-17-0005TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518495887399,"sku":"SMU-17-0005","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-178557833_SiS.jpg?v=1509002085"},{"product_id":"taxi-wars-uber-in-china","title":"Taxi Wars: Uber in China","description":"\u003cp\u003eThe case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had been competing fiercely to attract both riders and drivers by offering steep discounts and subsidies. To compete with the two local players, Uber established a strategic partnership with Baidu, one of China’s largest Internet companies. Shortly after, Didi and Kuaidi merged to form a formidable, monopolistic competitor against Uber, controlling almost 95% of the ride hailing business.\u003c\/p\u003e\n\u003cp\u003eUber’s future in China appeared bleak. It had been losing over US$1 billion a year in China since its entry into the market. Faced with such stiff competition and recurring loses, Uber sold its stake and exited China in August 2016. Now Travis Kalanick, CEO of Uber, would have to assess what went wrong, what could have been done differently, and what should be the next steps for expanding and increasing Uber’s market share in Asia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0003%20[Uber%20China]\/SMU-17-0003%20[Uber%20China].pdf\"\u003eThe Case (SMU-17-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-17-Batch%20[PDF-Pic]\/SMU-17-0003%20[Uber%20China]\/SMU-17-0003TN%20[Uber%20China].pdf\"\u003eTeaching Note (SMU-17-0003TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/www.thecasecentre.org\/main\/products\/view?id=145941\"\u003eThe Case (SMU-17-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/www.thecasecentre.org\/main\/products\/view?id=145942\"\u003eTeaching Note (SMU-17-0003TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU322-PDF-ENG?Ntt=Taxi%20Wars%3A%20Uber%20in%20China\"\u003eThe Case (SMU-17-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU323-PDF-ENG?Ntt=Taxi%20Wars%3A%20Uber%20in%20China\"\u003eTeaching Note (SMU-17-0003TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518510501927,"sku":"SMU-17-0003","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-503158480_uber_china.jpg?v=1509002362"},{"product_id":"planes-trains-and-social-media","title":"Planes, Trains and Social Media","description":"\u003cp\u003eSet in 2016, the case explores the role of social media in the public transportation sector. It highlights how social media has emerged to be a dominant platform offering both opportunities and challenges for organisations. SMRT, a mass service provider in Singapore, counted amongst the best in the world was struggling to manage consumer expectations in face of a series of train breakdowns and disruptions that had seriously tarnished the company’s reputation.\u003c\/p\u003e\n\u003cp\u003eThe company had a presence on social media; however it largely relied on traditional media in its communication strategy. At the times of crisis, the inability of the traditional media to provide an interactive platform and live updates had often resulted in disgruntled customers. Lack of real- time engagement with the commuters had widened the chasm between their expectations and perceived performance of the transport system negating the painstaking technical and operational improvements done by SMRT over time to provide a more reliable service.\u003c\/p\u003e\n\u003cp\u003eCould SMRT better leverage social media in effectively engaging with riders during crises and otherwise? The case showcases the examples of other public transportation firms – KLM and South West Trains that have been successful in this endeavour. Could their social media experiences be applied to SMRT?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0048%20[Social%20Media]\/SMU-16-0048%20[Social%20Media].pdf\"\u003eThe Case (SMU-16-0048)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0048%20[Social%20Media]\/SMU-16-0048TN%20[Social%20Media].pdf\"\u003eTeaching Note (SMU-16-0048TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143595\"\u003eThe Case (SMU-16-0048)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143596\"\u003eTeaching Note (SMU-16-0048TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU155-PDF-ENG?Ntt=Planes%2C%20Trains%20and%20Social%20Media\"\u003e·       The Case (SMU-16-0048)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU156-PDF-ENG?Ntt=Planes%2C%20Trains%20and%20Social%20Media\"\u003e·       Teaching Note (SMU-16-0048TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518532849703,"sku":"SMU-16-0048","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-478560662_Social_Media.jpg?v=1509003109"},{"product_id":"the-prysmian-group-strategy-in-asia-pacific","title":"The Prysmian Group: Strategy in Asia Pacific","description":"\u003cp\u003eLuigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia \u0026amp; New Zealand were discussing ways of increasing business in APAC. Prysmian is seeking to make the APAC region a second home market for the group. Previously, the APAC region had been neglected as Prysmian had concentrated on Europe. However, there are several challenges facing the management team. The tried and tested method of acquiring companies and streamlining their processes was difficult to replicate in APAC because competitors tended to be small and privately owned.\u003c\/p\u003e\n\u003cp\u003eInternally, the centralised decision-making structure made Prysmian slower than its competitors in providing quotes and rolling out products. Its scattered manufacturing plants worldwide also made intercompany transactions more important. Communications over product specifications and availability had to be made in a timely manner. Additionally, the diverse nature of individual countries and industries in APAC had resulted in niche product opportunities, but made operations more difficult. Still, APAC was a growth region and future infrastructure investments would require various types of cables. The three regional leaders had to devise a strategic approach for Prysmian to grow in APAC.\u003c\/p\u003e\n\u003cp\u003eParticipants will learn that changing the culture of a multinational corporation is difficult but can be achieved by addressing the company’s human capital in terms of talent, leadership, culture, and structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003ewith your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0036%20[Prysmian%20Strategy]\/SMU-16-0036%20[Prysmian%20Strategy].pdf\"\u003eThe Case (SMU-16-0036)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0036%20[Prysmian%20Strategy]\/SMU-16-0036TN%20[Prysmian%20Strategy].pdf\"\u003eTeaching Note (SMU-16-0036TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143593\"\u003eThe Case (SMU-16-0036)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143594\"\u003eTeaching Note (SMU-16-0036TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU171-PDF-ENG?Ntt=The%20Prysmian%20Group%3A%20Strategy%20in%20Asia%20Pacific\"\u003e·       The Case (SMU-16-0036)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU172-PDF-ENG?Ntt=The%20Prysmian%20Group%3A%20Strategy%20in%20Asia%20Pacific\"\u003e·       Teaching Note (SMU-16-0036TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518538027047,"sku":"SMU-16-0036","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-529050672_prysmian_strategy.jpg?v=1509003431"},{"product_id":"prysmian-group-in-asia-pacific-implementing-strategy","title":"Prysmian Group in Asia Pacific: Implementing Strategy","description":"\u003cp\u003eThe Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countries in the region. Unable to execute its strategy practised in other regions—of acquiring companies and streamlining their operations—in Asia, Prysmian management decides on a business strategy of improving cooperation within business units and becoming more customer-centric. The three regional leaders in APAC, Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia \u0026amp; New Zealand had just completed a strategy meeting in the Singapore office and all understand that the key to implementing the business strategy is its human capital.\u003c\/p\u003e\n\u003cp\u003eThis case is targeted for participants who are interested in understanding the human capital challenges associated with implementing a business strategy for a multinational corporation. After the session, the students will be able to describe the challenges associated with change in a multi-national corporation, and determine how human capital can impact the implementation of strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0037%20[Prysmian%20HC]\/SMU-16-0037%20[Prysmian%20HC].pdf\"\u003eThe Case (SMU-16-0037)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0037%20[Prysmian%20HC]\/SMU-16-0037TN%20[Prysmian%20HC].pdf\"\u003eTeaching Note (SMU-16-0037TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143591\"\u003eThe Case (SMU-16-0037)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143592\"\u003eTeaching Note (SMU-16-0037TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU169-PDF-ENG?Ntt=Prysmian%20Group%20in%20Asia%20Pacific%3A%20Implementing%20Strategy\"\u003e·       The Case (SMU-16-0037)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU170-PDF-ENG?Ntt=Prysmian%20Group%20in%20Asia%20Pacific%3A%20Implementing%20Strategy\"\u003e·       Teaching Note (SMU-16-0037TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518541271079,"sku":"SMU-16-0037","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-177352306_Prysmian_HC.jpg?v=1509003712"},{"product_id":"lgb-bank-application-integration-in-a-large-global-bank","title":"LGB Bank: Application Integration in a Large Global Bank","description":"\u003cp\u003eThis case study is organised into five parts, meant to be read and discussed progressively. Winston Mariota, a newly hired IT Architect at LGB Bank, had developed over his career a specialisation in Enterprise Application Integration (EAI). Prior to joining LGB, Mariota had recent successes in a smaller regional bank where he had replaced its outdated point-to-point style of integration with a hub-and-spoke style of integration. This enabled the bank to better manage its existing applications, and to easily add new applications with minimal disruption to operations.\u003c\/p\u003e\n\u003cp\u003eMariota was headhunted by LGB and offered a job based on his expertise in application integration and reputation as a problem solver. LGB specifically wanted him to review its current IT architecture and to propose a new architecture, similar to what he had implemented in the past. Even though LGB was a larger bank with larger integration problems, Mariota decided to take up the challenge. He accepted the job offer to join LGB’s technology department based in Singapore.\u003c\/p\u003e\n\u003cp\u003eThis case study gives an opportunity for students to learn about the real-world implementation of Service-Oriented Architecture (SOA) in a large global bank (LGB). Leading into the actual incident, the case first covers the evolution of SOA at the bank, taking a phased approach where students can understand the problems and benefits at each phase of the SOA journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%201].pdf\"\u003eThe Case (SMU-16-0045\u003c\/a\u003e\u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%201].pdf\"\u003e Part 1)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%202].pdf\"\u003eThe Case (SMU-16-0045\u003c\/a\u003e\u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%202].pdf\"\u003e Part 2)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%203].pdf\"\u003eThe Case (SMU-16-0045\u003c\/a\u003e\u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%203].pdf\"\u003e Part 3)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%204].pdf\"\u003eThe Case (SMU-16-0045\u003c\/a\u003e\u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%204].pdf\"\u003e Part 4)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-12-BATCH%20%5BPDF-Pic%5D\/SMU-12-0012A%20%5BTATA%20SALT%20A%5D\/SMU-12-0012A%20Tata%20Salt%20A.pdf\"\u003eThe Case (SMU-16-0045\u003c\/a\u003e\u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%205].pdf\"\u003e Part 5)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0045%20[LGB]\/SMU-16-0045%20[LGB%20TN].pdf\"\u003eTeaching Note (SMU-16-0045TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143585\"\u003eThe Case (SMU-16-0045 Part 1)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143585\"\u003eThe Case (SMU-16-0045 Part 2)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143585\"\u003eThe Case (SMU-16-0045 Part 3)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143585\"\u003eThe Case (SMU-16-0045 Part 4)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143585\"\u003eThe Case (SMU-16-0045 Part 5)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143586\"\u003eTeaching Note (SMU-16-0045TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU425-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eThe Case (SMU-16-0045 Part 1)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU426-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eThe Case (SMU-16-0045 Part 2)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU427-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eThe Case (SMU-16-0045 Part 3)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU428-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eThe Case (SMU-16-0045 Part 4)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU429-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eThe Case (SMU-16-0045 Part 5)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU430-PDF-ENG?Ntt=LGB%20Bank%3A%20Application%20Integration%20in%20a%20Large%20Global%20Bank\"\u003eTeaching Note (SMU-16-0045TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518555885607,"sku":"SMU-16-0045","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-468044032_LGB.jpg?v=1509004031"},{"product_id":"a-corporate-governance-breach-at-singpost","title":"A Corporate Governance Breach at SingPost","description":"\u003cp\u003eThis case is set in May 2016, and discusses the unfolding of a corporate governance saga at Singapore Post Limited (“SingPost”), Singapore's designated Public Postal Licensee. The narrative begins in December 2015, when SingPost announces that due to an ‘administrative oversight’, it had, in an SGX announcement on 18 July 2014, not disclosed lead independent director Keith Tay’s interest in a 2014 acquisition. Tay was non-executive Chairman and held 34.5 percent stake in corporate finance adviser Stirling Coleman, which had acted for the sellers in the acquisition. The announcement added that Tay had, however, abstained from all voting by the board in relation to the buyout. In the face of a public outcry, SingPost decided to have a special audit conducted to examine the conflict of interest issues surrounding the acquisition.\u003c\/p\u003e\n\u003cp\u003eRegulators and shareholders alike expressed grave concern at the contents of the special audit report. What could SingPost do to win back its stakeholders’ confidence, and ensure that its corporate governance standards and mechanisms were considered truly effective? And what would be the larger ramifications of SingPost’s lapses on the corporate governance environment in Singapore, a country that prided itself on both the efficacy of its regulatory environment and the ease of doing business?\u003c\/p\u003e\n\u003cp\u003eThis case facilitates discussion about corporate governance, and helps students understand the importance of corporate governance mechanisms in monitoring the firm’s management and strategic decisions. This case study can be used to analyse the key internal governance of the role of the board of directors, and its role in controlling managerial decisions. In addition, the case can be used to explain how the external corporate governance mechanism, that is, the market for corporate control, also serves as an important factor in keeping a watch over top management’s strategic decisions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0028%20[SingPost]\/SMU-16-0028%20[SingPost].pdf\"\u003eThe Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0028%20[SingPost]\/SMU-16-0028TN%20[SingPost].pdf\"\u003eTeaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143597\"\u003eThe Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143598\"\u003eTeaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU173-PDF-ENG?Ntt=A%20Corporate%20Governance%20Breach%20at%20SingPost\"\u003e· The Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU174-PDF-ENG?Ntt=A+Corporate+Governance+Breach+at+SingPost\"\u003e· Teaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0028%20[SingPost]\/SMU-16-0028%20[SingPost].pdf\"\u003eThe Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0028%20[SingPost]\/SMU-16-0028TN%20[SingPost].pdf\"\u003eTeaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143597\"\u003eThe Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143598\"\u003eTeaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU173-PDF-ENG?Ntt=A%20Corporate%20Governance%20Breach%20at%20SingPost\"\u003e· The Case (SMU-16-0028)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU174-PDF-ENG?Ntt=A+Corporate+Governance+Breach+at+SingPost\"\u003e· Teaching Note (SMU-16-0028TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518564765735,"sku":"SMU-16-0028","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/shopify_iStock-464628845_SingPost.jpg?v=1509004534"},{"product_id":"learning-how-to-learn-the-story-of-smu-x","title":"Learning How to Learn: The Story of SMU-X","description":"\u003cp\u003eIn 2015, Arnoud De Meyer, President of Singapore Management University initiated SMU-X. This unique programme made experiential learning accessible to undergraduate students, allowing them to gain exposure to real life work experience that could help improve their critical thinking, analytical and problem-solving skills.\u003c\/p\u003e\n\u003cp\u003eThe key strength of the SMU-X initiative was that it had been thought through in great detail and was closely linked to the university’s existing pedagogy to create a cohesive learning chain within the university. The pilot phase of the initiative was run for a year, and a lot of the hurdles that had initially seemed difficult to resolve were overcome during this phase. The general feedback from the pilot phase was quite positive and it was observed that this form of learning enhanced the learning value for students, faculty and other industry stakeholders.\u003c\/p\u003e\n\u003cp\u003eIt was planned to roll out SMU-X across the entire SMU undergraduate cohort in 2016, and De Meyer was considering what would be the most effective mechanism to do so.\u003c\/p\u003e\n\u003cp\u003eThis case provides the students with an opportunity to reflect on the elements that support the practice of innovation in an organisation, particularly in a service environment. It also enables students to learn about how an urban city university can create an environment for living and learning without the large campus living facilities of suburban universities. Finally, it allows students to visualise the considerations associated with scaling up a project operationally for an organisation-wide rollout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0038%20[SMU-X]\/SMU-16-0038%20[SMU-X].pdf\"\u003eThe Case (SMU-16-0038)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0038%20[SMU-X]\/SMU-16-0038%20[SMU-X%20TN].pdf\"\u003eTeaching Note (SMU-16-0038TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143587\"\u003eThe Case (SMU-16-0038)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143588\"\u003eTeaching Note (SMU-16-0038TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU175-PDF-ENG?Ntt=Learning%20How%20to%20Learn%3A%20The%20Story%20of%20SMU-X\"\u003e· The Case (SMU-16-0038)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU176-PDF-ENG?Ntt=Learning+How+to+Learn%3A+The+Story+of+SMU-X\"\u003e· Teaching Note (SMU-16-0038TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2518582820903,"sku":"SMU-16-0038","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/shopify_iStock-619067836_SMU_X.jpg?v=1509005316"},{"product_id":"building-a-dream-team-cross-cultural-entrepreneurship-at-quikforce","title":"Building a ‘Dream Team’: Cross-Cultural Entrepreneurship at QuikForce","description":"\u003cp\u003eIt was May 2016, and Desmond Lim, CEO and co-founder of QuikForce, a moving and logistics company based in Boston, U.S., had just concluded a five-hour long meeting with his team. QuikForce had been founded to simplify the stressful moving process for both the customer and movers, by acting as an intermediary that provided a technology platform which would pair potential customers with suitable moving companies based on their moving requirements. Ten months had flown by since the QuikForce website was first launched, and within two months of its launch, QuikForce was profitable.\u003c\/p\u003e\n\u003cp\u003eThe meeting left two questions on Lim’s mind. First, given QuikForce’s initial success, should he begin to establish a presence in his home country, Singapore, or at least in Asia? The meeting with his team saw opinions split among three options—(a) broadening the service offerings in the company’s existing U.S. locations (Boston, New York and Miami), (b) expanding to new cities in the U.S., or (c) pursuing expansion into Asia. Lim knew that a decision was looming.\u003c\/p\u003e\n\u003cp\u003eSecond, was his present team the ‘dream team’ that would be able to take this company forward to the next level?\u003c\/p\u003e\n\u003cp\u003eThis case is designed to help students think critically about the key challenges related to leading a start-up team and trade-offs faced. Through classroom discussion, students should also be encouraged to reflect on their own leadership skills and development trajectory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0041%20%5BQuikForce%5D\/SMU-16-0041A%20%5BQuikForce%20A%5D.pdf\"\u003eThe Case (SMU-16-0041A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0041%20[QuikForce]\/SMU-16-0041%20[QuikForce%20B].pdf\"\u003eThe Case (SMU-16-0041B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0041%20[QuikForce]\/SMU-16-0041%20[QuikForce%20TN].pdf\"\u003eTeaching Note (SMU-16-0041TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/www.thecasecentre.org\/educators\/products\/view\u0026amp;\u0026amp;id=143589\"\u003eThe Case (SMU-16-0041A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143589\"\u003eThe Case (SMU-16-0041B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=143590\"\u003eTeaching Note (SMU-16-0041TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU271-PDF-ENG?Ntt=QuikForce\"\u003e·       The Case (SMU-16-0041A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU272-PDF-ENG?Ntt=QuikForce\"\u003e·       The Case (SMU-16-0041B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU273-PDF-ENG?Ntt=QuikForce\"\u003e·       Teaching Note (SMU-16-0041TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638575632423,"sku":"SMU-16-0041","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_QuikForce.jpg?v=1509086322"},{"product_id":"building-the-singapore-sports-hub-through-a-public-private-partnership","title":"Building the Singapore Sports Hub through a Public-Private Partnership","description":"\u003cp\u003eThe Singapore government wanted to develop the local sports industry and upgrade the old national stadium. Mark Rathbone, partner of global advisory firm PwC, was appointed to consult and manage the procurement issues for the project. The government decided to finance the Sports Hub through a Public-Private Partnership to save on the capital outlay. Unitary payments would only be made once the facility was made available for use by the private consortium.\u003c\/p\u003e\n\u003cp\u003eAs the integrator, Rathbone had to prepare a concession agreement that was perceived to be fair to all parties involved. He had to ensure that government entities as well as private stakeholders understood their roles and responsibilities in the bidding and building process. Once a preferred bidder was chosen, the main stumbling block was to finance the project. The 2008 financial crisis resulted in reduced risk appetites for banks. Rathbone had to put together a club deal by negotiating separately with 14 lenders. Banks were only willing to take on smaller quantum deals and extend loans with tenors of only ten years. A government guarantee had to be obtained to cover the refinancing risk for the rest of the 25 year concession period. Rathbone was a PPP advocate but wondered if the process, which was finalised in August 2010, could be improved for future projects in Singapore or further afield.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0043%20[SPORTS%20HUB]\/SMU-16-0043%20[SPORTS%20HUB].pdf\"\u003eThe Case (SMU-16-0043)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0043%20[SPORTS%20HUB]\/SMU-16-0043%20[SPORTS%20HUB%20TN].pdf\"\u003eTeaching Note (SMU-16-0043TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142459\"\u003eThe Case (SMU-16-0043)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142460\"\u003eTeaching Note (SMU-16-0043TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638583988263,"sku":"SMU-16-0043","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock-507859185_sports_hub.jpg?v=1509086584"},{"product_id":"skyscanner-globalising-a-business-model-for-a-one-stop-shop-travel-portal","title":"Skyscanner: Globalising a Business Model for a One-Stop Shop Travel Portal","description":"\u003cp\u003eThe case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia.\u003c\/p\u003e\n\u003cp\u003eIn 2011, Skyscanner opened its regional headquarters for Asia in Singapore. The tech-savvy customers in Asia were gradually beginning to discover the Skyscanner service, but their behaviour in using the site was different from that of customers in Western markets. Many users were accessing the site through mobile devices and linking from social media sites, while Western market customers were traditionally searching from a computer using the Google search engine.\u003c\/p\u003e\n\u003cp\u003eSkyscanner traditionally worked closely with partners such as airlines and online travel agents to provide information, advertising, and data services. To help attract partners, Skyscanner allowed the partner to “own” the customer, by passing the consumer through to the partner site to complete the transaction. The partners got paid for click-through traffic or from advertising on the Skyscanner website.\u003c\/p\u003e\n\u003cp\u003eBy May 2015, Skyscanner had created local websites for 14 countries in Asia Pacific, but the challenge was to scale up the business and get more customers using the site by meeting localised needs.\u003c\/p\u003e\n\u003cp\u003eHow should it further adapt its local offerings and marketing strategies more effectively to better connect to the in-country users in Asia? How should Skyscanner change its internal organisation to be more nimble to respond to the market?\u003c\/p\u003e\n\u003cp\u003eThis case targets participants who are interested in understanding the challenges associated with adapting an organisation and its business model for local market needs. The case is designed for use in postgraduate and executive education classes. It allows participants to better understand the Asian context and the challenges of growing a multi-national business in Asia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0035%20[Skyscanner]\/SMU-16-0035%20[Skyscanner].pdf\"\u003eThe Case (SMU-16-0035)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0035%20[Skyscanner]\/SMU-16-0035%20[SkyscannerTN].pdf\"\u003eTeaching Note (SMU-16-0035TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0035%20[Skyscanner]\/SMU-16-0035%20[SkyscannerHO].pdf\"\u003eHandout (SMU-16-0035HO)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142454\"\u003eThe Case (SMU-16-0035)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142455\"\u003eTeaching Note (SMU-16-0035TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142456\"\u003eHandout (SMU-16-0035HO)\u003c\/a\u003e      \u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU152-PDF-ENG?Ntt=Skyscanner%3A%20Globalising\"\u003e·       The Case (SMU-16-0035)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU153-PDF-ENG?Ntt=Skyscanner%3A%20Globalising\"\u003e·       Teaching Note (SMU-16-0035TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU154-PDF-ENG?Ntt=Skyscanner%3A%20Globalising\"\u003e·       Handout (SMU-16-0035HO)\u003c\/a\u003e      \u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638612955175,"sku":"SMU-16-0035","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/smqll_iStock-524151062_skyscanner.jpg?v=1509086957"},{"product_id":"student-hacking-into-university-s-learning-management-system-to-save-his-grades-a-cautionary-tale","title":"Student Hacking into University’s Learning Management System to Save His Grades: A Cautionary Tale","description":"\u003cp\u003eIt was 18 February 2016 and Loo Wee Ling, Practice Associate Professor of Law at Singapore Management University, had just received a communication about a case of cheating in the School of Law where she taught. GK, a 32-year-old Russian national, was mid-way through his final year of the Doctor of Jurisprudence (JD) programme at SMU, when he embarked on a course of action that resulted in his being convicted of two offences under the Computer Misuse and Cybersecurity Act and sentenced to two months’ incarceration in a Singapore prison.\u003c\/p\u003e\n\u003cp\u003eWorried about not qualifying for legal practice in Singapore, he had tried to save his grades by hacking into the learning management system of a law module using his law professor’s userid and password which he had obtained by stealth using a USB keylogger plugged into the common computer in the classroom. His fear of doing badly in the final examinations of the Law of Property module led him to delete the online answer scripts of all his course-mates in the hope of being able to retake the examination.\u003c\/p\u003e\n\u003cp\u003eThis proved to be his undoing as discovery of the deleted scripts led to investigations that traced the hacking back to him. GK committed crimes which led to dire consequences for himself. Loo was interested to have her students analyse, from an ethical perspective, what exactly is wrong with GK’s actions?\u003c\/p\u003e\n\u003cp\u003eStudents are expected to (i) have a better understanding of the ethical theories and their limitations; (ii) be able to apply them appropriately to fact scenarios that involve an ethical issue; (iv) use the theories to diagnose what is wrong (or right) about an action that had been taken or proposed; and (v) provide a reasoned conclusion based on a considered weighing of the importance to be given to particular concerns raised by the different theories.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0034%20[Hacking]\/SMU-16-0034%20[Hacking].pdf\"\u003eThe Case (SMU-16-0034)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0034%20[Hacking]\/SMU-16-0034%20[Hacking%20TN].pdf\"\u003eTeaching Note (SMU-16-0034TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142452\"\u003eThe Case (SMU-16-0034)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=142453\"\u003eTeaching Note (SMU-16-0034TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638624849959,"sku":"SMU-16-0034","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_Hacking.jpg?v=1509087479"},{"product_id":"data-analytics-at-alexandra-health-system-a-new-journey-in-the-healthcare-industry","title":"Data Analytics at Alexandra Health System: A New Journey in the Healthcare Industry","description":"\u003cblockquote\u003e\n\u003ch5\u003eThis case won the Responsible Leadership category at the \u003ca title=\"EFMD Case Writing Competition 2016\" href=\"https:\/\/www.thecasecentre.org\/caseWriting\/competitionResults\/EFMD\/2016\"\u003eEFMD Case Writing Competition 2016\u003c\/a\u003e.\u003c\/h5\u003e\n\u003ch5\u003eMore details \u003ca href=\"https:\/\/news.smu.edu.sg\/news\/2017\/05\/31\/smu-sets-new-record-multiple-award-wins-global-efmd-case-writing-competition\" title=\"SMU sets new record with multiple award wins in the global EFMD Case Writing Competition\"\u003ehere\u003c\/a\u003e.\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eThe case is set in June 2014, when Lau Wing Chew, Chief Transformation Officer (CTO) at Alexandra Health System (AHS) in Singapore was highlighting the achievements of the data analytics initiative made by the Health Analytics Unit (HAU) at AHS to his management team. Although the initiative was still in its initial stage, multiple medical and administrative areas, such as the operation theatre dashboard, ageing-in-place and population health initiatives targeting patients’ health expenditures and outcomes had been improved with the help of data analytics.\u003c\/p\u003e\n\u003cp\u003eThe journey to develop the data analytics initiative had commenced in 2011, when Lau reviewed a set of data presented by the Accident \u0026amp; Emergency (A\u0026amp;E) Department, and realised that non-emergency cases at A\u0026amp;E were taking up too much of hospital resources. He also noted other pressing resource-related issues, such as acute bed shortages and patients not showing up for their appointments at specialist outpatient clinics, causing a sub-optimal utilisation of critical resources like doctors and appointment rooms. Lau knew that given the right metrics, predictive analytics could improve the situation.\u003c\/p\u003e\n\u003cp\u003eIn the following three years, the HAU had leveraged the capabilities of data analytics to roll out initiatives such as population health and ageing-in-place programmes, and implementing solutions into patient medical billing and operating theatre dashboards. Although these unremitting efforts were showing results, the challenges ahead were significant. The HAU team not only needed to get buy-in at an operational level with different business units, but also needed to increase health awareness in patients. How could AHS improve the data analytics initiative further, and plan its resources optimally?\u003c\/p\u003e\n\u003cp\u003eThrough the case study, students will gain an understanding of the critical success factors and challenges faced during the implementation of analytics projects, as well as learn how to operationalize such a project within an organisation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0026%20[AHS]\/SMU-16-0026%20[AHS].pdf\"\u003eThe Case (SMU-16-0026)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0026%20[AHS]\/SMU-16-0026%20[AHS%20TN].pdf\"\u003eTeaching Note (SMU-16-0026TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=140530\"\u003eThe Case (SMU-16-0026)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=140531\"\u003eTeaching Note (SMU-16-0026TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU150-PDF-ENG?Ntt=\"\u003e·      The Case (SMU-16-0026)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU151-PDF-ENG?activeTab=include-materials#teaching-note\"\u003e·      Teaching Note (SMU-16-0026)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638645231655,"sku":"SMU-16-0026","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_iStock_77571503_LARGE_1ec045b1-c2ee-4f39-a01f-a126ff0fd9eb.jpg?v=1509087846"},{"product_id":"privatising-the-pakistani-power-sector","title":"Privatising the Pakistani Power Sector","description":"\u003cp\u003eThis case is set in 2010. It is a retrospective case that examines a 1994 policy reform and incentive framework meant to attract private sector investment for power generation in Pakistan. Inadequate power generation and distribution were long-standing development hurdles for the country – and international donors, such as the World Bank, had successfully petitioned the government of Pakistan to privatise their power sector. Privatisation, it was believed, would incentivise the necessary infrastructure investment to overcome the sector’s historic challenges.\u003c\/p\u003e\n\u003cp\u003eElectrical power generation and distribution in Pakistan was originally provided by private regional utilities. These utilities were then later nationalised under the Water and Power Development Authority (WAPDA) in 1972. Despite this, there were persistent challenges related to the fuel mix and associated energy import costs, limited power generation capacity, and transmission and distribution losses.\u003c\/p\u003e\n\u003cp\u003eFor WAPDA to be privatised, it would have to first be corporatised and restructured into distinct profit centres with independent management and separate accounts that established a commercial track record. At the same time, investors would be incentivised to fund independent power producers (IPPs) through purchase power agreements (PPA) with the WAPDA in order to finance new capacity. However, there were numerous conflicts of interest between stakeholders themselves. Contemporary public-private partnerships can benefit from Pakistan’s 1994 policy reform by understanding what went right, and what went wrong.\u003c\/p\u003e\n\u003cp\u003eThis case is targeted to participants who are interested in understanding the challenges associated with dealing with governance issues arising in public-private partnerships. It will pay special attention to complexity theory and themes related to ‘social license to operate’ and risk-sharing. Students will gain a deeper understanding of energy related issues from an economic, political and social context. The case is designed for use in advanced undergraduate, postgraduate and executive education classes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0015%20[PAK%20ELEC]\/SMU-16-0015%20[PAK%20ELEC].pdf\"\u003eThe Case (SMU-16-0015)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0015%20[PAK%20ELEC]\/SMU-16-0015%20[PAK%20ELEC%20TN].pdf\"\u003eTeaching Note (SMU-16-0015TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=139848\"\u003eThe Case (SMU-16-0015)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=139849\"\u003eTeaching Note (SMU-16-0015TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU326-PDF-ENG?Ntt=Privatising%20the%20Pakistani%20Power%20Sector\"\u003e· The Case (SMU-16-0015)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 0.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU328-PDF-ENG?activeTab=include-materials\"\u003e· Teaching Note (SMU-16-0015TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638740881447,"sku":"SMU-16-0015","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_Pak_Elec.jpg?v=1509090129"},{"product_id":"ultrarope-crafting-a-go-to-market-strategy-for-kone-s-innovative-ultrarope-hoisting-cable","title":"UltraRope: Crafting a Go-To-Market Strategy for Kone’s Innovative ‘UltraRope’ Hoisting Cable","description":"\u003cp\u003eIn any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator user experience should be more than a simple ride up or down. With its focus on design, Kone aims to give passengers an enjoyable experience that adds value to a building and its users. Using the latest technology, its elevators bring ride-comfort to a new level.\u003c\/p\u003e\n\u003cp\u003eIn 2014, Kone launched the UltraRope, an innovative product built with carbon fibre technology. The new technology also increases rope lifetime to twice that of conventional ropes, which has the potential to reduce replacement costs. In addition, Kone offers a real-time rope condition monitoring system, which again, provides improvements to maintenance and safety. As a disruptive innovation, the UltraRope has potential applications, not only in the elevator industry, but in other industries as well.\u003c\/p\u003e\n\u003cp\u003eUltraRope is undoubtedly a significant milestone for Kone. How might this achievement change the elevator and related industries, and concurrently how could Kone maintain its distinctive position as an innovative company and best bring its new product to market? Is there a standout aspect of Kone’s business culture that enables it to take the elevator industry to new heights?\u003c\/p\u003e\n\u003cp\u003eThis case study is best suited for senior undergraduate, graduate, and executive level teaching. Through this case study, students will explore concepts related to innovation and will be able to identify what factors within an organisation are necessary for fostering innovation. Students will also discuss how disruptive innovations can force companies to adapt their business models.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0024%20[KONE]\/SMU-16-0024%20[KONE].pdf\"\u003eThe Case (SMU-16-0024)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0024%20[KONE]\/SMU-16-0024%20[KONE%20TN].pdf\"\u003eTeaching Note (SMU-16-0024TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=139852\"\u003eThe Case (SMU-16-0024)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=140529\"\u003eTeaching Note (SMU-16-0024TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU267-PDF-ENG?Ntt=UltraRope%3A%20Crafting\"\u003e·       The Case (SMU-16-0024)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 0.25in\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU268-PDF-ENG?Ntt=UltraRope%3A%20Crafting\"\u003e·       Teaching Note (SMU-16-0024TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638750220327,"sku":"SMU-16-0024","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_Lift_kone.jpg?v=1509090367"},{"product_id":"data-analytics-at-dbs-group-audit-the-future-of-auditing-is-auditing-the-future","title":"Data Analytics at DBS Group Audit: The Future of Auditing is Auditing the Future","description":"\u003cp\u003eThe case is set in January 2014 and reveals the data analytics initiatives at DBS Group Audit. Group Audit was used to assess the riskiness of the bank’s branches based on seven attributes derived from the auditors’ collective wisdom. The results could sometimes be misleading and inaccurate. To revamp this process, a machine-learning predictive modelling technique was introduced, and successfully correlated more than 130 risk-related attributes.\u003c\/p\u003e\n\u003cp\u003eIn February 2014, DBS Group Audit and A*STAR’s Institute for Infocomm Research (I2R) reached an agreement to set up a joint lab, leveraging the research institute’s capabilities in developing innovative products and services. The outputs of data analytics are displayed in three forms. First, the heat map reveals the risk level of all branches in Singapore from a birds-eye perspective. Second, complaint analysis helps to identify customer needs more accurately, reducing the level of complaint. Third, cash discrepancy and headcount issues are reflected on the outcome page as a sudden jump in the graph. With these techniques, the auditors were expected to save man-hours and process the auditing work more effectively and efficiently by being responsive to changing risk profiles on a timely basis.\u003c\/p\u003e\n\u003cp\u003eThe application of data analytics on risk profiling practices at DBS Group Audit is an anchor point for the bank’s vision of being predictive in risks. The bank is motivated to bring this data analytics initiative to other areas as well.\u003c\/p\u003e\n\u003cp\u003eThrough this case, the participants will have an opportunity to learn the concept of data analytics and how the financial industry can leverage on data analytics, especially for auditing purpose, to deliver effective outcomes. This case would also be useful in understanding internal auditing concepts, such as risk profiling practices and reporting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0023%20%5BDBS%20Analytics%5D\/SMU-16-0023%20%5BDBS%20Analytics%5D.pdf\"\u003eThe Case (SMU-16-0023)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0023%20%5BDBS%20Analytics%5D\/SMU-16-0023TN%20-DBS%20Analytics%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0023TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=138377\"\u003eThe Case (SMU-16-0023)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=138379\"\u003eTeaching Note (SMU-16-0023TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU265-PDF-ENG?Ntt=Data%20Analytics%20at%20DBS\"\u003e·       The Case (SMU-16-0023)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:.25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU266-PDF-ENG?Ntt=Data%20Analytics%20at%20DBS\"\u003e·       Teaching Note (SMU-16-0023TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2638866317351,"sku":"SMU-16-0023","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/shopify_iStock_27766684_MEDIUM_75203929-5bef-41ef-9682-fe146b81d829.jpg?v=1509091848"},{"product_id":"astra-international-innovation-asian-style","title":"Astra International: Innovation Asian Style","description":"\u003cp\u003eIt is 1 August 2015, and the 32nd InnovAstra Convention, an annual competition meant to showcase and recognise the innovation achievements of individuals, teams and business units in the Indonesian conglomerate PT Astra International Tbk (Astra), is just a fortnight away. Ekuslie Goestiandi is the head of the Corporate Centre that organised the InnovAstra Convention, and manages development programmes for facilitators to promote InnovAstra’s standards and values in the company.\u003c\/p\u003e\n\u003cp\u003eAstra’s employees have been inculcated with a spirit of striving towards continuous innovation from very early on in the company’s history. Over the past two decades, Astra has expanded the scope of innovation across all group companies to encompass all employees, including the top management.\u003c\/p\u003e\n\u003cp\u003eDespite initiatives such as the InnovAstra Convention, Astra’s leadership team is aware that much more is needed to be done for the group to successfully manage the challenges of the future. The business climate in Indonesia is expected to become far more volatile and demanding, influenced by intensified competition and rapid technological advances. In addition, the younger generation of employees and consumers will have different sets of needs and preferences that need to be understood and met. To manage these challenges, Astra has to plan for the ‘next level of innovation’ in the company, and that requires clear direction from the top.\u003c\/p\u003e\n\u003cp\u003eA key element of Astra’s future direction is establishing a “synergistic business chain” that enables different activities within each business and across businesses to become mutually supportive. The question Ekuslie is mulling over is: what would it take to bring Astra to the next level of innovative capability?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0022%20%5BAstra%5D\/SMU-16-0022%20%5BAstra%5D.pdf\"\u003eThe Case (SMU-16-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e· \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0022%20%5BAstra%5D\/SMU-16-0022TN%20%5BAstra%5D.pdf\"\u003eTeaching Note (SMU-16-0022TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=138374\"\u003eThe Case (SMU-16-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e· \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=138376\"\u003eTeaching Note (SMU-16-0022TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU148-PDF-ENG?Ntt=astra\"\u003e· The Case (SMU-16-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: .25in;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU149-PDF-ENG?Ntt=astra\"\u003e· Teaching Note (SMU-16-0022TN)\u003c\/a\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2639069806631,"sku":"SMU-16-0022","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/astra_iStock_99719601_LARGE_e9cdda1b-5fa3-47be-9c6a-ed7d7db76e92.jpg?v=1509096452"},{"product_id":"grab-discovering-new-frontiers-for-growth-in-the-southeast-asian-sharing-economy","title":"Grab: Discovering New Frontiers for Growth in the Southeast Asian Sharing Economy","description":"\u003cp\u003eLaunched in 2012, Grab began in Malaysia as a third-party e-hailing taxi dispatching mobile application. The company expanded at a remarkable speed and by 2015, the app had been downloaded more than 4.4 million times, averaging seven bookings per second. A year later the app had over 13 million downloads, serving 30 cities across six countries in Southeast Asia. The app’s functionality too had expanded to include an array of locally suited transportation booking options beyond just taxi services, such as car-pooling, ride-sharing, private vehicle hire and more.\u003c\/p\u003e\n\u003cp\u003eValued at about US$1.5 billion in 2016, Grab was one of Asia’s most successful start-ups. The company’s business model was aligned with its social mission to improve the safety and accessibility of transportation, along with improving the lives of its passengers, drivers and the community. End-users benefited through improved transportation options, where safety, certainty and speed were guiding principles of the company.\u003c\/p\u003e\n\u003cp\u003eHowever, long-term success was far from guaranteed. Technological and social change was always afoot. The sharing economy, of which Grab was a part, was hyper-local, social and mobile – and above all – extremely competitive. Uber, its main rival, was a larger, technologically savvy global player offering nearly identical services in the region. However, Grab’s local roots could prove to be a competitive advantage in navigating Southeast Asia’s many complicated and highly fragmented markets, which faced significant regulatory uncertainty in the on-demand transportation industry.\u003c\/p\u003e\n\u003cp\u003eIn this case, students will analyse Grab’s competitive position and recommend a strategy to strengthen that position and create new business opportunities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0012%20%5BGrab%5D\/SMU-16-0012%20%5BGrab%5D.pdf\"\u003eThe Case (SMU-16-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0012%20%5BGrab%5D\/SMU-16-0012TN%20%5BGrab%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0012TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137510\"\u003eThe Case (SMU-16-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137512\"\u003eTeaching Note (SMU-16-0012TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·        \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU329-PDF-ENG?Ntt=mei%20lin\"\u003eThe Case (SMU-16-0012)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:17.85pt;\"\u003e·        \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU330-PDF-ENG?Ntt=mei%20lin\"\u003eTeaching Note (SMU-16-0012TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680341430311,"sku":"SMU-16-0012","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Grab.jpg?v=1509351924"},{"product_id":"dbs-bank-transformation-through-strategy-implementation","title":"DBS Bank: Transformation Through Strategy Implementation","description":"\u003cp\u003ePart A of the case takes place in February 2010. In late 2009 Piyush Gupta joined DBS Bank as its CEO and set about transforming the bank. His first 100 days were spent familiarising himself with the business. He then hosted a three-day strategy formulation retreat offsite with his top leaders. The participants at the offsite retreat crafted a strategy that identified key areas of focus going forward such as the customer experience, people and processes as well as things that needed to be fixed, like technology and culture. The next question was how to implement the strategy.\u003c\/p\u003e\n\u003cp\u003ePart B of the case is set in April 2015 and discusses the actions DBS took to execute the strategy. The bank addressed not only where it should grow and where it should not, but also fixed the basics that needed to be in place to support the strategy. It empowered its people to improve processes, updated management information systems, invested in premises, identified the right measures and developed its people. These actions contributed to transforming its culture, and changing the way people worked together, eliminating waste and being ‘Asian’ and customer-centric.\u003c\/p\u003e\n\u003cp\u003eThe case will examine how the company developed and used the balance scorecard that provided transparency while reinforcing strategic initiatives. In addition, students will discuss how strategy implementation can fail and explore best practices to avoid such failure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0021%20%5BDBS%20Strat%20Imp%5D\/SMU-16-0021A%20%5BDBS%20Strat%20Imp%20A%5D.pdf\"\u003eThe Case (SMU-16-0021A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0021%20%5BDBS%20Strat%20Imp%5D\/SMU-16-0021B%20%5BDBS%20Strat%20Imp%20B%5D.pdf\"\u003eThe Case (SMU-16-0021B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0021%20%5BDBS%20Strat%20Imp%5D\/SMU-16-0021HO%20%5BDBS%20Strat%20Imp%20Handout%5D.pdf\"\u003eThe Case (SMU-16-0021HO)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0021%20%5BDBS%20Strat%20Imp%5D\/SMU-16-0021TN%20%5BDBS%20Strat%20Imp%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0021TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137524\"\u003eThe Case (SMU-16-0021A)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137527\"\u003eThe Case (SMU-16-0021B)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137526\"\u003eThe Case (SMU-16-0021HO)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137525\"\u003eTeaching Note (SMU-16-0021TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680439668775,"sku":"SMU-16-0021","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/SMU-16-0021_DBS_Strat_Imp.jpg?v=1509352338"},{"product_id":"matchmove-business-model-evolution","title":"MatchMove: Business Model Evolution","description":"\u003cp\u003eIn early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming, social networking and e-commerce capabilities. MatchMove signed up global technology giant Yahoo! as its first large client. The company also contracted with game developers to create its own store of quality games that it could offer to its clients.\u003c\/p\u003e\n\u003cp\u003eMatchMove’s key value proposition was to act as a conduit between game companies with a high content and low web traffic profile, as well as companies like Yahoo! and Microsoft with a high traffic and limited content profile. It eventually visualised itself as a closed e-commerce system to accept payments for services on its clients’ websites, as well as an open payments portal for all users for multiple merchants. By 2012, MatchMove had further ventured into ‘gamification’, a domain related to its core business.\u003c\/p\u003e\n\u003cp\u003eFast-forwarding to January 2014, Naik sees an opportunity in the market to create the next technological disruption to e-commerce. His vision is that of an open network which taps into the current trend of catering to the ‘unbanked’ and ‘un-carded’. Will this work? Can he do it alone, or should he look for a partner? How should MatchMove evolve its business model to seize this next big opportunity?\u003c\/p\u003e\n\u003cp\u003eThis case will take students through the various aspects of a business model, including a practical approach to designing the value proposition. The case may also be used to illustrate entrepreneurial traits and thinking in an entrepreneurship course, or in a course related to product development, innovation and\/or business strategy, as it demonstrates how product development conceptualisation takes place hand in hand with strategy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0020%20%5BMatchmove%5D\/SMU-16-0020%20%5BMatchmove%5D.pdf\"\u003eThe Case (SMU-16-0020)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0020%20%5BMatchmove%5D\/SMU-16-0020TN%20%5BMatchmove%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0020TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137517\"\u003eThe Case (SMU-16-0020)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137518\"\u003eTeaching Note (SMU-16-0020TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU146-PDF-ENG?Ntt=MatchMove%3A%20Business%20Model%20Evolution\"\u003eThe Case (SMU-16-0020)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU147-PDF-ENG?Ntt=MatchMove%3A%20Business%20Model%20Evolution\"\u003eTeaching Note (SMU-16-0020TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680516870183,"sku":"SMU-16-0020","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Match_Move.jpg?v=1509352580"},{"product_id":"the-high-flyer-the-generation-gap","title":"The High Flyer \u0026 the Generation Gap","description":"\u003cp\u003eDavid Lee is a highly motivated individual who overcame some setbacks in his life to rise through the ranks quickly, and at the age of 27, became the country manager of the NZ Foods’ representative office in Singapore. However, Lee soon begins to encounter problems upon stepping up to his new role.\u003c\/p\u003e\n\u003cp\u003eThis case aims to promote discussion about the challenges that millennials and junior to middle-level managers might face at the work place. A variety of issues, such as leading across a multi-generational work force, conflict management approaches and the appropriate use of power, can be potentially discussed using this case.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0018%20[High%20Flyer]\/SMU-16-0018%20[High%20Flyer].pdf\"\u003eThe Case (SMU-16-0018)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20[PDF-Pic]\/SMU-16-0018%20[High%20Flyer]\/SMU-16-0018TN%20[High%20Flyer%20TN].pdf\"\u003eTeaching Note (SMU-16-0018TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137508\"\u003eThe Case (SMU-16-0018)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137509\"\u003eTeaching Note (SMU-16-0018TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU263-PDF-ENG?Ntt=high%20flyer\"\u003e·       The Case (SMU-16-0018)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU264-PDF-ENG?Ntt=high%20flyer\"\u003e·       Teaching Note (SMU-16-0018TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680578736167,"sku":"SMU-16-0018","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/High_Flyer.jpg?v=1509352843"},{"product_id":"unilever-s-lifebuoy-in-myanmar-soap-suds-for-social-good","title":"Unilever’s Lifebuoy in Myanmar: Soap Suds for Social Good?","description":"\u003cp\u003eThis case has been set in June 2015, ten months after Unilever had re-launched Lifebuoy soap in Myanmar. The brand had performed exceedingly well, particularly in the metro and urban areas of Myanmar, and Unilever was on-target to achieve its goal of changing the handwashing behaviour of 20 million people in Myanmar by 2020.\u003c\/p\u003e\n\u003cp\u003eDespite the challenges of operating in a country where little or no data was available, the Unilever Myanmar team had put together a number of initiatives to make Lifebuoy the number one brand in its category in Myanmar for the future. But was it enough? Did the Lifebuoy proposition resonate with the population? And were Unilever’s Sustainable Living Plan initiatives the right activation strategy?\u003c\/p\u003e\n\u003cp\u003eThis case study can be used be used to teach market entry strategies that large, well-established global firms need to consider while entering a new market. The complexity to the case is added by virtue of the destination being a frontier market, namely Myanmar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003cspan class=\"a\"\u003e ( )\u003c\/span\u003e\u003c\/span\u003ewith your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0014%20%5BLifebouy%5D\/SMU-16-0014%20%5BLifebouy%5D.pdf\"\u003eThe Case (SMU-16-0014)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0014%20%5BLifebouy%5D\/SMU-16-0014TN%20%5BLifebouy%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0014TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137528\"\u003eThe Case (SMU-16-0014)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137530\"\u003eTeaching Note (SMU-16-0014TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU177-PDF-ENG?Ntt=Unilever%E2%80%99s%20Lifebuoy%20in%20Myanmar%3A%20\"\u003e·             The Case (SMU-16-0014)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU178-PDF-ENG?Ntt=Unilever%E2%80%99s%20Lifebuoy%20in%20Myanmar%3A%20\"\u003e·             Teaching Note (SMU-16-0014TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680650760231,"sku":"SMU-16-0014","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_7208242_MEDIUM_7ed13cbb-5b4e-4684-a602-f50bc4bfeb22.jpeg?v=1509353158"},{"product_id":"thermal-coal","title":"Thermal Coal","description":"\u003cp\u003eThis is a quantified one-on-one procurement negotiation exercise. The negotiation, carried out over a set of eight issues, is between the Regional Sales Manager for Thermal Coal of Earth Energy, a global mining company, and the Acquisition Team Leader for Thermal Coal of National Electric Power, a Malaysian mid-size public utility company.\u003c\/p\u003e\n\u003cp\u003eThrough the use of this case, students will prepare for negotiation, experience the process of integrative negotiation, explore the negotiator’s disclosure dilemma and learn to create mutual value and superior agreements. This case will also familiarise students with the concept of Post-Settlement-Settlements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0017%20%5BCoal%5D\/SMU-16-0017%20SELLER%20%5BCoal%5D.pdf\"\u003eThe Case (SMU-16-0017 SELLER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0017%20%5BCoal%5D\/SMU-16-0017%20BUYER%20%5BCoal%5D.pdf\"\u003eThe Case (SMU-16-0017 BUYER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0017%20%5BCoal%5D\/SMU-16-0017TN%20%5BCoal%5D.pdf\"\u003eTeaching Note (SMU-16-0017TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0017%20%5BCoal%5D\/SMU-16-0017TN%20EXCEL%20%5BCoal%5D.xlsx?d=wad73f2fc21e7475eaddbae75c8642baf\"\u003eTeaching Note (SMU-16-0017 EXCEL)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137502\"\u003eThe Case (SMU-16-0017 SELLER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137500\"\u003eThe Case (SMU-16-0017 BUYER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137501\"\u003eTeaching Note (SMU-16-0017TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137503\"\u003eTeaching Note (SMU-16-0017 EXCEL)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU260-PDF-ENG?Ntt=thermal%20coal\u0026amp;itemFindingMethod=search\"\u003e·             The Case (SMU-16-0017 SELLER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU259-PDF-ENG?Ntt=thermal%20coal\u0026amp;itemFindingMethod=search\"\u003e·             The Case (SMU-16-0017 BUYER)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU261-PDF-ENG?activeTab=include-materials\"\u003e·             Teaching Note (SMU-16-0017TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e\u003ca href=\"http:\/\/hbsp.harvard.edu\/product\/SMU261-PDF-ENG?activeTab=include-materials\"\u003e·             Teaching Note (SMU-16-0017 EXCEL)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680735989799,"sku":"SMU-16-0017","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_86500055_MEDIUM_a633e799-ba0f-4921-9e8a-31242050b4d9.jpeg?v=1509353525"},{"product_id":"cdl-creating-value-through-sustainability","title":"CDL: Creating Value through Sustainability","description":"\u003cp\u003eCity Developments Limited (CDL) has been publishing an annual dedicated sustainability report, in line with the Global Reporting Initiative’s reporting guidelines, since 2008. In January 2016, Esther An, chief sustainability officer at CDL, produced the 2015 sustainability report using an integrated reporting approach. She saw the fundamental challenge of integrated reporting as communicating to stakeholders the business and financial impact of the firm’s efforts in Environmental, Social and Governance (ESG) integration. The business environment was also changing as consumers demanded more transparency and regulators required more non-financial disclosure from companies.\u003c\/p\u003e\n\u003cp\u003eLeaving external pressures aside, CDL had always taken pride in being a socially responsible company. For over two decades, CDL had embraced sustainability in its corporate philosophy and business strategy. This focus is evident in the management of its operations both as a developer and landlord, and also through its building designs and construction methods. Adhering to the integrated reporting approach will allow a more holistic form of reporting that linked the impact of the firm’s social and environmental performance to its financial bottom line.\u003c\/p\u003e\n\u003cp\u003eThrough the analysis of this case, students will learn about the challenges and benefits that an organisation faces when it implements the integrated report or sustainability report and why sustainability is becoming a more important part of company reporting. Students will also analyse the similarities and differences between integrated reporting, traditional financial reporting and sustainability reporting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0019%20%5BCDL%20SR%5D\/SMU-16-0019%20%5BCDL%20SR%5D.pdf\"\u003eThe Case (SMU-16-0019)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·      \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0019%20%5BCDL%20SR%5D\/SMU-16-0019TN%20%5BCDL%20SR%20TN%5D.pdf\"\u003e Teaching Note (SMU-16-0019TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137506\"\u003eThe Case (SMU-16-0019)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137507\"\u003eTeaching Note (SMU-16-0019TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU257-PDF-ENG?Ntt=CDL%3A%20Creating%20Value%20through%20Sustainability\"\u003e·       The Case (SMU-16-0019)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU258-PDF-ENG?Ntt=CDL%3A+Creating+Value+through+Sustainability\"\u003e·       Teaching Note (SMU-16-0019TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680814796839,"sku":"SMU-16-0019","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/CDL_SR.jpeg?v=1509353948"},{"product_id":"lembu-dairy-beyond-milk","title":"Lembu Dairy: Beyond Milk","description":"\u003cp\u003eIt is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned investor, is thinking of partnering with Lembu Dairy to develop a new line of dairy products for the company.\u003c\/p\u003e\n\u003cp\u003eHe believes that a strategic investment into Lembu Dairy could be worthwhile and wants to leverage his expertise to recommend a unique new product line to Lembu Dairy that would increase the company’s ability to value-add while improving the bottom-line. However, before Loh can take an equity stake in the company, he must first make a strong business case for developing a new retail product while also positioning himself as a more strategic partner for Lembu Dairy.\u003c\/p\u003e\n\u003cp\u003eThis case is suitable for strategy and entrepreneurship courses at the undergraduate level, or for an introductory course in business at the graduate level. The case asks students to evaluate potential business opportunities for an existing business, where each of these opportunities should be evaluated as stand-alone businesses from the perspective of the protagonist, an outside investor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0016%20%5BLembu%5D\/SMU-16-0016%20%5BLembu%5D.pdf\"\u003eThe Case (SMU-16-0016)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0016%20%5BLembu%5D\/SMU-16-0016TN%20%5BLembu%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0016TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137504\"\u003eThe Case (SMU-16-0016)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137505\"\u003eTeaching Note (SMU-16-0016TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU255-PDF-ENG?Ntt=Lembu%20Dairy%3A%20Beyond%20Milk\"\u003eThe Case (SMU-16-0016)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 17.85pt\"\u003e·             \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU256-PDF-ENG?Ntt=Lembu%20Dairy%3A%20Beyond%20Milk\"\u003eTeaching Note (SMU-16-0016TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680826200103,"sku":"SMU-16-0016","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Lembu.jpeg?v=1509354830"},{"product_id":"olam-international-sowing-the-seeds-of-humility-throughout-the-organisation","title":"Olam International: Sowing the Seeds of Humility throughout the Organisation","description":"\u003cp\u003eThis case is set in November 2012, when Olam International, a Singapore-based agricultural supply chain company, was in the midst of a reputational crisis. An analyst firm had shorted Olam’s stock and raised red flags about the company’s solvency and accounting practices.\u003c\/p\u003e\n\u003cp\u003eA poster boy for Singapore’s leading businesses, Olam was a highly respected company in Singapore and within the commodity industry. Sunny Verghese, Co-founder, Group Managing Director and Chief Executive Officer of Olam, had seen the company grow from a small exporter of cashews in Nigeria in 1989 to a multi-billion dollar business managing the global supply chains of more than 20 products across 65 countries. Verghese himself was known for his passion and zeal to see the company expand and perform. But equally, his 18,000 employees admired him for his humility and integrity, and for developing a cohesive culture throughout the organisation that combined ambition and ownership with mutual respect and teamwork. Olam had always prided itself in inculcating a culture of listening, learning and changing for the better.\u003c\/p\u003e\n\u003cp\u003eFor Verghese, the priority was to win back the confidence and trust of his stakeholders. He came to realise that he had to use the company’s culture of humility – and lead by example – to come out of what had evolved to be the worst crisis in the company’s 23-year existence. It was time to think clearly, understand where Olam had gone wrong, and recalibrate the strategies for the future.\u003c\/p\u003e\n\u003cp\u003eThis case can be used for learning and understanding HR issues related to leader humility, leader development and organisational culture. Depending on the facilitator’s interest and purpose, it could even be adapted to be used for more specific discussions of organisational crisis management.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0008%20%5BOlam%5D\/SMU-16-0008%20%5BOlam%5D.pdf\"\u003eThe Case (SMU-16-0008)\u003c\/a\u003e      \u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0008%20%5BOlam%5D\/SMU-16-0008TN%20%5BOlamTN%5D.pdf\"\u003eTeaching Note (SMU-16-0008TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137279\"\u003eThe Case (SMU-16-0008)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137280\"\u003eTeaching Note (SMU-16-0008TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU333-PDF-ENG?Ntt=olam\"\u003e·       The Case (SMU-16-0008)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU334-PDF-ENG?Ntt=olam\"\u003e·       Teaching Note (SMU-16-0008TN)\u003c\/a\u003e          \u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":2680844648487,"sku":"SMU-16-0008","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_000083059199_Medium_0db54181-d5e2-45c9-96ca-2937ed87e6f4.jpeg?v=1509355654"},{"product_id":"tiger-airways-incentivising-talent-through-compensation","title":"Tiger Airways: Incentivising Talent Through Compensation","description":"\u003cp\u003eIt was November 2012 and Koay P.Y., CEO of Singapore-based low-cost carrier Tigerair, was putting together a compensation plan to be submitted to the Board’s Remuneration Committee. He had been in discussions with Ong Chee Mei, Chief Human Resources Officer, on key considerations of designing a compensation scheme that supported the company’s business and HR objectives.\u003c\/p\u003e\n\u003cp\u003eLeading up to Koay’s appointment in August 2012, Tigerair had experienced a difficult time since it was listed on the Singapore Exchange in January 2010. A series of events had negatively impacted the company’s brand reputation and financial performance. Moreover, several senior executives had left, or were about to leave, the group after its initial public offering in 2010, and these positions had yet to be filled. The company thus needed to hire the right people who could help turn the company around and build a stronger business foundation.\u003c\/p\u003e\n\u003cp\u003eFrom this case, students will learn how compensation is a fundamental part of corporate strategy. Students will learn the different components of executive compensation, and how these components work together to produce the incentives that motivate employee behaviour towards fulfilling company strategy; and then be able to articulate a plan for putting together a suitable executive compensation scheme that supports corporate strategic objectives and drives company performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0011%20%5BTigerAir%5D\/SMU-16-0011%20%5BTigerAir%5D.pdf\"\u003eThe Case (SMU-16-0011)\u003c\/a\u003e                              \u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0011%20%5BTigerAir%5D\/SMU-16-0011TN%20%5BTigerAirTN%5D.pdf\"\u003eTeaching Note (SMU-16-0011TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137599\"\u003eThe Case (SMU-16-0011)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137601\"\u003eTeaching Note (SMU-16-0011TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4611843588135,"sku":"SMU-16-0011","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/small_flight.jpeg?v=1509429970"},{"product_id":"bpi-globe-banko-reshaping-the-philippines-rural-banking-system","title":"BPI Globe BanKO: Reshaping the Philippines Rural Banking System","description":"\u003cblockquote\u003e\n\u003ch5\u003eThis case won the Integrating the Innovation Pipelines category at the \u003ca title=\"EFMD Case Writing Competition 2016\" href=\"https:\/\/www.thecasecentre.org\/caseWriting\/competitionResults\/EFMD\/2016\"\u003eEFMD Case Writing Competition 2016\u003c\/a\u003e.\u003c\/h5\u003e\n\u003ch5\u003eMore details \u003ca href=\"https:\/\/news.smu.edu.sg\/news\/2017\/05\/31\/smu-sets-new-record-multiple-award-wins-global-efmd-case-writing-competition\" title=\"SMU sets new record with multiple award wins in the global EFMD Case Writing Competition\"\u003ehere\u003c\/a\u003e.\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eThis case is set in December 2014, and discusses the business model and challenges facing BPI Globe BanKO (“BanKO”). Established in 2009, BanKO is the Philippine’s first mobile phone-based, microfinance-focused savings bank. At that time, statistics showed that eight out of ten Filipinos did not have access to a bank. A few informal moneylenders provided some 40% of small-scale business lending in the market, at interest rates that could touch around 240% per annum. The population living in 40% of the Philippines’ municipalities did not have easy access to a physical bank branch. BanKO intends to address these issues by leveraging its combined assets in banking and telecommunications through a partnership between the Bank of the Philippines Island (BPI), the oldest operating bank in Southeast Asia; Globe Telecom, a leading telecommunications company; and the Ayala Corporation, one of the largest conglomerates in the Philippines.\u003c\/p\u003e\n\u003cp\u003eBanKO aims to provide the delivery of a range of banking services through mobile solutions supported by a network of partner outlets. These outlets are existing establishments in the community, such as pawnshops and grocery retailers, which have been selected, trained and accredited to conduct customer identification for new account applications, and perform cash-in and cash-out transactions. They are the critical link to bringing financial services to communities located even in remote locations. BanKO also offers loans to microfinance institutions, including rural banks and cooperatives. As it expanded its product range and customer base, BanKO began to extend its ecosystem to involve a range of other partners including fast moving consumer group (FMCG) companies such as Nestle, Proctor \u0026amp; Gamble and Unilever, “sari-sari” stores, social media providers such as Facebook, local governments, cooperatives and aid agencies.\u003c\/p\u003e\n\u003cp\u003eWhile BanKO’s performance has been encouraging, the team has yet to firmly establish that its platform and business model are indeed viable and sustainable over the long-term. In addition, it needs to be ascertained how the business could be further expanded, while ensuring that the ecosystem does not become too unwieldy to manage.\u003c\/p\u003e\n\u003cp\u003eThrough this case, participants will have an opportunity to understand the concept of ‘ecosystem advantage’, and how firms, such as Ayala, can leverage ecosystems – both internal and external (that is partnerships with outlets and cooperatives) to deliver complex solutions, while maintaining corporate focus. This case would also be useful in illustrating disruptive innovation, as the BanKO business model has a number of elements that could potentially disrupt the traditional banking system. In addition, the case can be used to describe how social innovation, in terms of ‘banking the unbanked’ can take place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0010%20%5BBanko%5D\/SMU-16-0010%20%5BBanko%5D.pdf\"\u003eThe Case (SMU-16-0010)\u003c\/a\u003e            \u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0010%20%5BBanko%5D\/SMU-16-0010TN%20%5BBanko%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137596\"\u003eThe Case (SMU-16-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137598\"\u003eTeaching Note (SMU-16-0010TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU331-PDF-ENG?Ntt=bpi\"\u003e·       The Case (SMU-16-0010)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU332-PDF-ENG?Ntt=bpi\"\u003e·       Teaching Note (SMU-16-0010TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4615099514919,"sku":"SMU-16-0010","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_000012348839_Medium_34f713ab-958b-4b24-ad8f-0065b3bca9bc.jpg?v=1509430477"},{"product_id":"china-s-digital-landscape-imitating-or-innovating","title":"China’s Digital Landscape: Imitating or Innovating","description":"\u003cp\u003eChina’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.\u003c\/p\u003e\n\u003cp\u003eWhen competing in China’s digital market, local Chinese digital players have an advantage over foreign newcomers as access to this market is restricted, and some international digital and social platforms are banned in China due to Internet censorship. However, while the hurdles created by censorship might have opened the gates for local companies to imitate Western innovations without international rivals - the internal competition within China is never easy. Chinese digital companies have to face tough local competition to win users and maintain a high retention rate. This requires them to constantly innovate and improve their products and services to stay ahead of the competition, which vigorously accelerates the development of China’s digital markets.\u003c\/p\u003e\n\u003cp\u003eThe question to ask is: Are Chinese digital companies merely imitating their Western counterparts, or are they also innovating?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0009%20%5BChina%20Digital%5D\/SMU-16-0009%20%5BChina%20Digital%5D.pdf\"\u003eThe Case (SMU-16-0009)\u003c\/a\u003e                              \u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0009%20%5BChina%20Digital%5D\/SMU-16-0009TN%20%5BChina%20Digital%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0009TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137590\"\u003eThe Case (SMU-16-0009)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137594\"\u003eTeaching Note (SMU-16-0009TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU253-PDF-ENG?Ntt=China%E2%80%99s%20Digital%20Landscape%3A%20Imitating%20or%20Innovating\"\u003eThe Case (SMU-16-0009)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU254-PDF-ENG?Ntt=China%E2%80%99s%20Digital%20Landscape%3A%20Imitating%20or%20Innovating\"\u003eTeaching Note (SMU-16-0009TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4617982115879,"sku":"SMU-16-0009","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/China_square.png?v=1509430842"},{"product_id":"yob-bank-application-of-text-analytics-in-a-retail-bank","title":"YOB Bank: Application Of Text Analytics In A Retail Bank","description":"\u003cp\u003eIt was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific initiative that had been suggested was to enhance the bank’s responsiveness to customer feedback on MyDiningDeals, a mobile application that offered special deals and promotions contingent upon customers using their YOB credit cards.\u003c\/p\u003e\n\u003cp\u003eChong was tasked to apply analytical techniques to the user-generated data gathered by the application. She had to analyse the data in response to customer and internal feedback on the division’s credit card offerings to investigate how the application could be made more user-friendly. Chong was eager to complete her task as she knew that her analyses and recommendations would help drive up profitability in the credit card division.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0007%20%5BYOB%5D\/SMU-16-0007%20%5BYOB%5D.pdf\"\u003eThe Case (SMU-16-0007)\u003c\/a\u003e     \u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0007%20%5BYOB%5D\/SMU-16-0007TN%20%5BYOB%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0007TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137277\"\u003eThe Case (SMU-16-0007)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=137278\"\u003eTeaching Note (SMU-16-0007TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU251-PDF-ENG?Ntt=YOB%20Bank%3A%20Application%20Of%20Text%20Analytics%20In%20A%20Retail%20Bank\"\u003eThe Case (SMU-16-0007)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU252-PDF-ENG?Ntt=YOB%20Bank%3A%20Application%20Of%20Text%20Analytics%20In%20A%20Retail%20Bank\"\u003eTeaching Note (SMU-16-0007TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4621157367847,"sku":"SMU-16-0007","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_000017912506_Medium_3bdd04f4-a793-4a0c-8553-59518b624699.jpg?v=1509431194"},{"product_id":"innovation-in-assurance-doing-more-and-more-effectively-with-less","title":"Innovation in Assurance: Doing More, and More Effectively, with Less","description":"\u003cp\u003eBack in early 2013, Jimmy Ng, the new head of Group Audit at DBS received an urgent call from Kelvin Lam, Country Head of Taiwan Audit, requesting an increase in Taiwan’s audit headcount by ten for mandatory audits required by the Financial Supervisory Commission in Taiwan. However, Ng was very sensitive about allocating more headcount to Taiwan, especially for compliance activities that consumed extensive resources.\u003c\/p\u003e\n\u003cp\u003eAs DBS Taiwan had grown to 43 branches, the volume of mandatory audits kept increasing for the bank – all of its branches, business and support units were subject to two mandatory audits per year.\u003c\/p\u003e\n\u003cp\u003eIn view of the cumbersome audit work and the serious consequence of compliance failure, Ng understood that providing more headcount would be of no help in the long run. A fundamental business strategy was required to rethink the auditing process to make it less volume sensitive. By the end of 2014, the implementation of new business processes proved to be very successful, and Ng and the audit team at DBS Taiwan could heave a sigh of relief.\u003c\/p\u003e\n\u003cp\u003eThe case describes a strategic transformation on the audit process at DBS. It provides a practical understanding of the meaning of continuous assurance and its significance in the context of sound management and governance. It covers the motivations to launch continuous assurance, the development process, the potential benefits, and the challenges and lessons learned. The students will comprehend the drivers, pros and cons of continuous assurance, distinguish between continuous assurance and continuous monitoring, understand what continuous assurance looks like in practice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0003%20%5BDBS%20CA%5D\/SMU-16-0003%20%5BDBS%20CA%5D.pdf\"\u003eThe Case (SMU-16-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0003%20%5BDBS%20CA%5D\/SMU-16-0003TN%20%5BDBS%20CA%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0003TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133609\"\u003eThe Case (SMU-16-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133610\"\u003eTeaching Note (SMU-16-0003TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU249-PDF-ENG?Ntt=Innovation%20in%20Assurance%3A\"\u003e·       The Case (SMU-16-0003)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU250-PDF-ENG?Ntt=Innovation%20in%20Assurance%3A\"\u003e·       Teaching Note (SMU-16-0003TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4623639347239,"sku":"SMU-16-0003","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/iStock_000086182281_Medium_d74bfc11-183c-488f-b0bf-a437ea9cb3f7.jpg?v=1509431522"},{"product_id":"breadtalk-continuous-innovation-to-keep-the-brand-fresh","title":"BreadTalk: Continuous Innovation to Keep the Brand Fresh","description":"\u003cp\u003eThe BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished household name in its native Singapore.\u003c\/p\u003e\n\u003cp\u003eBreadTalk prided itself on having a culture of “creative differentiation”. The company strived to stay “fresh” by continuously changing and adapting to consumer demand; and “relevant” by offering localised and customised products to its customers. Although the company could boast of many past successes, there were new challenges ahead. With the number of new players growing rapidly, the marketplace was becoming increasingly competitive. New markets offered both opportunities and challenges. And customers had come to expect a constant stream of innovative products from the bakery chain.\u003c\/p\u003e\n\u003cp\u003eAs BreadTalk enters its mature stage of growth and comes head on with the challenges of international expansion, is its business model equipped to identify and address the risks associated with global brand management? Is the brand positioned well to seize future opportunity? Should it focus on its core competency and brand, or should it be looking to develop and aggressively promote other brands?\u003c\/p\u003e\n\u003cp\u003eThrough this case, students will learn about the challenges a business faces when it undertakes rapid international expansion. They will also explore the concept of core competency and apply it to BreadTalk’s brand strategy and the brand challenges often faced by organisations entering their mature stage of growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0004%20%5BBreadtalk%5D\/SMU-16-0004%20%5BBreadtalk%5D.pdf\"\u003eThe Case (SMU-16-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0004%20%5BBreadtalk%5D\/SMU-16-0004TN%20%5BBreadtalk%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0004TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133603\"\u003eThe Case (SMU-16-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133604\"\u003eTeaching Note (SMU-16-0004TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU247-PDF-ENG?Ntt=BreadTalk%3A%20Continuous%20Innovation\"\u003e·       The Case (SMU-16-0004)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU248-PDF-ENG?Ntt=BreadTalk%3A%20Continuous%20Innovation\"\u003e·       Teaching Note (SMU-16-0004TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e \u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4626554028071,"sku":"SMU-16-0004","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/BreadTalk.jpg?v=1509431868"},{"product_id":"blasting-out-of-singapore-aja-s-international-tech-to-market-strategy","title":"Blasting out of Singapore: AJA’s International Tech-to-Market Strategy","description":"\u003cp\u003eThe case is set in 2015 and follows Angela Toh, the founder and director of AJA Enterprises (AJA), a Singapore-based company established in 1999. The business began as a distribution company for silicone sealants and aluminium cladding for windows. Following the 9\/11 terrorist attacks in the United States, Toh was inspired to focus on building security services and products. Expertise in this area led to the launch of Enerzorb in 2014, a patented AJA blast mitigation system for glass building facades designed to absorb, diffuse and transfer blast energy away from the impact area.\u003c\/p\u003e\n\u003cp\u003eThe company has always pursued a cautious growth strategy, but now Toh must bring her company’s patented Enerzorb technology to the international market in order to continue growing her company. A more aggressive approach may therefore be required. Creating greater awareness for her branded product remains a key challenge. AJA needs an effective strategy to not only grow new business beyond Singapore, but also attract serious investors and partners that can help the organisation scale up.\u003c\/p\u003e\n\u003cp\u003eStudents will explore some of the challenges faced in bringing an innovative product to market, scaling-up and expanding into new markets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0006%20%5BAJA%5D\/SMU-16-0006%20%5BAJA%5D.pdf\"\u003eThe Case (SMU-16-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0006%20%5BAJA%5D\/SMU-16-0006TN%20%5BAJA%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0006TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133599\"\u003eThe Case (SMU-16-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133600\"\u003eTeaching Note (SMU-16-0006TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU245-PDF-ENG?Ntt=Blasting%20out%20of%20Singapore\"\u003e·       The Case (SMU-16-0006)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU246-PDF-ENG?Ntt=Blasting%20out%20of%20Singapore\"\u003e·       Teaching Note (SMU-16-0006TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4631113924647,"sku":"SMU-16-0006","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/AJA.jpg?v=1509432393"},{"product_id":"steady-leadership-in-choppy-seas-an-asian-maritime-perspective","title":"Steady Leadership in Choppy Seas: An Asian Maritime Perspective","description":"\u003cp\u003eSet in March 2015, the case begins when the Baltic Dry Index (BDI), an economic indicator of the average price to ship raw materials, hits an all-time low. Khalid Hashim, Managing Director of Bangkok-based Precious Shipping Public Company Limited (PSL) is now tasked with navigating the company through economic uncertainty. In the past, PSL, has weathered similar volatility characteristic of the cyclical nature of the shipping industry. Though it was able to survive some of the biggest downturns in the market, most notably the Asian Financial Crisis of 1997 and the Global Financial Crisis of 2008, is it poised to sail through the next downturn?\u003c\/p\u003e\n\u003cp\u003eThis case can be used as a tool for discussion regarding issues of decision-making, organisational culture, and succession planning as it pertains to business continuity. The case could also be used for more specific discussions on crisis management or maritime strategy. It is a relatively broad case that is designed for use in organisational behaviour or human resources courses at undergraduate, postgraduate, or executive level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0005%20%5BPSL%5D\/SMU-16-0005%20%5BPSL%5D.pdf\"\u003eThe Case (SMU-16-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0005%20%5BPSL%5D\/SMU-16-0005TN%20%5BPSL%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0005TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133601\"\u003eThe Case (SMU-16-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133602\"\u003eTeaching Note (SMU-16-0005TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU238-PDF-ENG?Ntt=Steady%20Leadership%20in%20Choppy%20Seas\"\u003e·       The Case (SMU-16-0005)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU239-PDF-ENG?Ntt=Steady%20Leadership%20in%20Choppy%20Seas\"\u003e·       Teaching Note (SMU-16-0005TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4660169474087,"sku":"SMU-16-0005","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/PSL.jpg?v=1509435848"},{"product_id":"coca-cola-s-ekocool-solar-cooler-innovation-to-empower-women-retailers-in-rural-india","title":"Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to Empower Women Retailers in Rural India","description":"\u003cp\u003eIn 2011, Coca-Cola India recognised the opportunity to access the rural and remote markets of India in a more effective manner by launching the ‘eKOCool’, a solar power operated cooler. This innovation had the potential to expand the hitherto underserved and hard to penetrate Indian rural market, and even bring home the first time consumers who had never tasted the company’s beverages. It also facilitated an integration of the company’s business development goals with its social responsibility initiatives – in particular, contributing towards the global 5by20 initiative of enabling economic empowerment of five million women entrepreneurs by 2020.\u003c\/p\u003e\n\u003cp\u003eTo make this innovative product affordable, the technical team worked through the supply chain and brought down the costs to US$779, more than a third of the original cost. However, the company’s top management acknowledged that for long-term sustainable impact and the scalability of the innovation, it was imperative that the cost be brought down further. How could this best be done, and how could the golden triangle of business, government and civil society come together to develop similar initiatives that would develop value for communities?\u003c\/p\u003e\n\u003cp\u003eThis case illustrates the concepts of innovation, environmental sustainability and women’s empowerment in emerging markets; and highlights the role of innovation in integrating corporate social responsibility with business development goals. The case can be used in both undergraduate and graduate courses in topics related to marketing orientations, rural marketing, corporate social responsibility and marketing innovation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0002%20%5BCoke%5D\/SMU-16-0002%20%5BCoke%5D.pdf\"\u003eThe Case (SMU-16-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-16-Batch%20%5BPDF-Pic%5D\/SMU-16-0002%20%5BCoke%5D\/SMU-16-0002TN%20%5BCoke%20TN%5D.pdf\"\u003eTeaching Note (SMU-16-0002TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133605\"\u003eThe Case (SMU-16-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133606\"\u003eTeaching Note (SMU-16-0002TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU236-PDF-ENG?Ntt=Coca-Cola%E2%80%99s%20%E2%80%98eKOCool%E2%80%99%20\"\u003eThe Case (SMU-16-0002)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU237-PDF-ENG?Ntt=Coca-Cola%E2%80%99s%20%E2%80%98eKOCool%E2%80%99%20\"\u003eTeaching Note (SMU-16-0002TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4940737118247,"sku":"SMU-16-0002","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Coke.jpg?v=1509505944"},{"product_id":"siam-park-city-can-affordable-pricing-be-profitable","title":"Siam Park City: Can Affordable Pricing be Profitable?","description":"\u003cp\u003eThe case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park for the people of Thailand that was of international standard, but yet available to the average Thai at an affordable price.\u003c\/p\u003e\n\u003cp\u003eWith affordability as the cornerstone of the business philosophy, the park’s entry fee was pegged at ‘a reasonable price’, with heavy discounts offered to Thai residents. Visitors also spent very little inside the park. This pricing strategy proved unsustainable for a business that had high set-up and operating costs, and the park suffered financial losses for more than two decades, ultimately leading to its bankruptcy. The financial loss was further aggravated by reputation loss, following two accidents in the park.\u003c\/p\u003e\n\u003cp\u003eUnderstanding that the park required a leadership change, Chaiwat stepped down from the helm in 2008 and handed over the reins of the business to his children. The new management team revamped internal operations and worked to diversify the park’s customer base. The changes ushered in a new era for the amusement park – business improved and the company even earned a modest profit in 2012.\u003c\/p\u003e\n\u003cp\u003eLooking ahead, the new management faces the challenge of making the business financially viable over the long term, keeping in mind his founder’s principles to keep the park affordable and accessible to locals.\u003c\/p\u003e\n\u003cp\u003eThrough this case, students will learn the challenges of managing and ensuring long-term sustainability of a business that firmly rests on the principals of affordability and inclusivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0022%20%5BSiam%20Park%5D\/SMU-15-0022%20%5BSiam%20Park%5D.pdf\"\u003eThe Case (SMU-15-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0022%20%5BSiam%20Park%5D\/SMU-15-0022TN%20%5BSiam%20Park%20TN%5D.pdf\"\u003eTeaching Note (SMU-15-0022TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133611\"\u003eThe Case (SMU-15-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133612\"\u003eTeaching Note (SMU-15-0022TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU234-PDF-ENG?Ntt=Siam%20Park%20City%3A%20Can%20Affordable%20Pricing%20be%20Profitable%3F\"\u003e·       The Case (SMU-15-0022)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left:18.0pt;\"\u003e\u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU235-PDF-ENG?Ntt=Siam%20Park%20City%3A%20Can%20Affordable%20Pricing%20be%20Profitable%3F\"\u003e·       Teaching Note (SMU-15-0022TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4940831293479,"sku":"SMU-15-0022","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Siam_pic.jpg?v=1509506356"},{"product_id":"managing-workplace-diversity","title":"Managing Workplace Diversity","description":"\u003cp\u003eThis series of eight short two-part cases (“caselets”) is written to highlight some of the most challenging and potentially destabilising moments in everyday work life in the Asian context. With globalisation, many Asian organisations are becoming increasingly diverse. Managers and employees often have to deal with tensions arising from workplace diversity. At some point in most people’s career, they will inevitably encounter these difficult situations either as seen by the protagonists of the cases or as the bosses who have to manage the protagonist; or might be friends, colleagues or family members of the protagonist. It is hence important that these situations can be managed from different perspectives.\u003c\/p\u003e\n\u003cp\u003eThe caselets capture some challenging diversity-related situations pertaining to gender, race, religion, culture, and sexual orientation. The aim is primarily to help students better appreciate the root causes of these tensions and critically think of the challenges it raises and ways to better handle them. It is suitable for undergraduate\/post-graduate students (MBA), and also early career executives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BRead%20Me%5D.pdf\"\u003eThe Case (SMU-15-0029)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029TN%20%5BDIVERSITY%20TN%5D.pdf\"\u003eTeaching Note (SMU-15-0029TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20ALEX%20(A)%5D.pdf\"\u003eCaselet 1 (SMU-15-0029CL1)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20ALEX%20(B)%5D.pdf\"\u003eCaselet 2 (SMU-15-0029CL2)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20JACOB%20(A)%5D.pdf\"\u003eCaselet 3 (SMU-15-0029CL3)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20JACOB%20(B)%5D.pdf\"\u003eCaselet 4 (SMU-15-0029CL4)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20LEONG%20(A)%5D.pdf\"\u003eCaselet 5 (SMU-15-0029CL5)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20LEONG%20(B)%5D.pdf\"\u003eCaselet 6 (SMU-15-0029CL6)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20MICHAEL%20(A)%5D.pdf\"\u003eCaselet 7 (SMU-15-0029CL7)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20MICHAEL%20(B)%5D.pdf\"\u003eCaselet 8 (SMU-15-0029CL8)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20Nadia%20(A)%5D.pdf\"\u003eCaselet 9 (SMU-15-0029CL9)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20Nadia%20(B)%5D.pdf\"\u003eCaselet 10 (SMU-15-0029CL10)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20SAMANTHA%20(A)%5D.pdf\"\u003eCaselet 11 (SMU-15-0029CL11)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20SAMANTHA%20(B)%5D.pdf\"\u003eCaselet 12 (SMU-15-0029CL12)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20STELLA%20(A)%5D.pdf\"\u003eCaselet 13 (SMU-15-0029CL13)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20STELLA%20(B)%5D.pdf\"\u003eCaselet 14 (SMU-15-0029CL14)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20XIANG%20(A)%5D.pdf\"\u003eCaselet 15 (SMU-15-0029CL15)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0029%20%5BDiversity%5D\/SMU-15-0029%20%5BDIVERSITY-%20XIANG%20(B)%5D.pdf\"\u003eCaselet 16 (SMU-15-0029CL16)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133617\"\u003eThe Case (SMU-15-0029)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133618\"\u003eTeaching Note (SMU-15-0029TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU217-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eThe Case (SMU-15-0029)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU233-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eTeaching Note (SMU-15-0029TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU217-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 1 (SMU-15-0029CL1)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU218-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 2 (SMU-15-0029CL2)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU219-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 3 (SMU-15-0029CL3)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU220-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 4 (SMU-15-0029CL4)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU221-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 5 (SMU-15-0029CL5)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU222-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 6 (SMU-15-0029CL6)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU223-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 7 (SMU-15-0029CL7)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU224-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 8 (SMU-15-0029CL8)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU225-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 9 (SMU-15-0029CL9)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU226-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 10 (SMU-15-0029CL10)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU227-PDF-ENG?Ntt=Managing+Workplace+Diversity\u0026amp;itemFindingMethod=search\"\u003eCaselet 11 (SMU-15-0029CL11)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU228-PDF-ENG?Ntt=Managing+Workplace+Diversity\u0026amp;itemFindingMethod=search\"\u003eCaselet 12 (SMU-15-0029CL12)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU229-PDF-ENG?Ntt=Managing+Workplace+Diversity\u0026amp;itemFindingMethod=search\"\u003eCaselet 13 (SMU-15-0029CL13)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU230-PDF-ENG?Ntt=Managing+Workplace+Diversity\u0026amp;itemFindingMethod=search\"\u003eCaselet 14 (SMU-15-0029CL14)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"https:\/\/hbsp.harvard.edu\/product\/SMU231-PDF-ENG?Ntt=Managing+Workplace+Diversity\u0026amp;itemFindingMethod=search\"\u003eCaselet 15 (SMU-15-0029CL15)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"MARGIN-LEFT: 18pt\"\u003e·       \u003ca href=\"hhttps:\/\/hbsp.harvard.edu\/product\/SMU232-PDF-ENG?Ntt=Managing%20Workplace%20Diversity\"\u003eCaselet 16 (SMU-15-0029CL16)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4940862029863,"sku":"SMU-15-0029","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/Diversity_pic.jpg?v=1509507049"},{"product_id":"future-for-children-a-social-enterprise-project-in-transition","title":"Future For Children: A Social Enterprise Project In Transition","description":"\u003cblockquote\u003e\n\u003ch5\u003eThis case won the Inclusive Business Models category at the \u003ca title=\"EFMD Case Writing Competition 2016\" href=\"https:\/\/www.thecasecentre.org\/caseWriting\/competitionResults\/EFMD\/2016\"\u003eEFMD Case Writing Competition 2016\u003c\/a\u003e.\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003ch5\u003eMore details \u003ca href=\"https:\/\/news.smu.edu.sg\/news\/2017\/05\/31\/smu-sets-new-record-multiple-award-wins-global-efmd-case-writing-competition\" title=\"SMU sets new record with multiple award wins in the global EFMD Case Writing Competition\"\u003ehere\u003c\/a\u003e.\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eThis case is set in January 2015 and follows Future for Children (FFC), a poverty eradication charity initiated by Swiss banker, Daniel Elber, in Muntigunung, Bali (Indonesia). FFC began by piloting a phased development programme in one village by establishing local social enterprises that address key development hurdles and improve livelihood outcomes.\u003c\/p\u003e\n\u003cp\u003eFollowing the success of the pilot programme, the initiative is now ready to be replicated and rolled out to other villages in Muntigunung. However, some key challenges need to be addressed. For example, management of the social enterprises needs to be handed over to the local community. In addition, more funds are needed to replicate and scale up; and a sense of community ownership of the programme needs to take hold. In addition, the business model of FFC needed to be reviewed for its efficacy in achieving the mission’s goal.\u003c\/p\u003e\n\u003cp\u003eThis case provides students the opportunity to learn the importance of engaging local partners for successful implementation of social programmes and a strategic problem-solving approach to creating positive social impact. Students will examine the challenges faced when a capacity building project transitions into a profitable enterprise and brainstorm and evaluate solutions to such issues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email \u003cspan class=\"spamspan\"\u003e\u003cspan class=\"u\"\u003ecmpshop\u003c\/span\u003e [at] \u003cspan class=\"d\"\u003esmu.edu.sg\u003c\/span\u003e\u003c\/span\u003e with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003cp class=\"product__text inline-richtext subtitle\"\u003e\u003cstrong\u003eDownload Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSMU Faculty\/Staff can download the case \u0026amp; teaching note on iNet with your SMU login ID \u0026amp; Password via the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0027%20%5BFFC%5D\/SMU-15-0027%20%5BFFC%5D.pdf\"\u003eThe Case (SMU-15-0027)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"https:\/\/smu.sharepoint.com\/sites\/admin\/CMP\/cases\/SMU-15-Batch%20%5BPDF-Pic%5D\/SMU-15-0027%20%5BFFC%5D\/SMU-15-0027TN%20%5BFFC%20TN%5D.pdf\"\u003eTeaching Note (SMU-15-0027TN)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor purchase of the case and supplementary materials via The Case Centre, please access the following links:\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133615\"\u003eThe Case (SMU-15-0027)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18pt;\"\u003e·       \u003ca href=\"http:\/\/www.thecasecentre.org\/educators\/products\/view?id=133616\"\u003eTeaching Note (SMU-15-0027TN)\u003c\/a\u003e\u003c\/p\u003e","brand":"Centre for Case Learning Excellence","offers":[{"title":"Default Title","offer_id":4940898402343,"sku":"SMU-15-0027","price":6.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2115\/0283\/products\/FFC_pic.jpg?v=1509507842"}],"url":"https:\/\/ccx-shop.smu.edu.sg\/collections\/cases.oembed?page=31","provider":"Centre for Case Learning Excellence","version":"1.0","type":"link"}